Hila Qu 曲卉

“Hila advised us on growth efforts at Replit. Her background as Gitlab's VP Growth was particularly interesting to us as we were exploring a PLG motion. Hila was able to guide myself (as Head of Product) and our VP Growth on best practices and how to structure growth efforts with limited resources. She pushed the PMs on my team and enabled meaningful discussion on what KPIs to focus on along with which segments and formulating an overall strategy. Tactically, she supported the initial launch and strategy development for cycles, bounty, and marketplace and also coached PMs on data and strategy along the way. We're grateful for her help during the initial development phase!”

“SEON brought Hila in as a growth advisor to help us design and maximize our product-led motion for both self-service conversion, PQLs and PQAs. So my team and I got to work with her very closely in the past few months. Hila and Growth is synonymous. She defines and represents what Growth really means and is so adept at applying growth principles to any business model or challenge. She gets the bigger picture very quickly, however complex the product or GTM. She can just as easily cut through the noise and dive into what’s really important. She has allowed a very lean team to cover so much ground in a very short time frame. We always leave our conversations with gems of insights, and actionable items that really make impact. Hila always goes the extra mile. Besides her amazing talent, Hila is also a joy to work with. She’s very supportive, humble, and just so easy to connect with. Hila is your secret weapon to unlocking growth. I selfishly want to work with her on everything so that I can hog all her time and talent 😂”

“Hila is a strong growth leader, with a unique mix of B2C and B2B growth experience. Hila has deep domain knowledge about growth strategies and tactics, and helped us build and develop an impactful growth team from scratch at GitLab. Hila is also a caring and dedicated people manager, always trying to put her team members in a position to develop their careers and do great work. She's also funny, kind, and a joy to work with.”

“Hila is a caring executive who is gifted in founding and leading a growth function. At Acorns, she founded and developed the growth team into a 20+ member team, drove the customer base from 1M to over 4M, and launched two new product lines. She strategically crafted growth roadmaps and nurtured a data-driven culture at Acorns. She shared her learnings from her rigorously executed controlled experiments with the entire company in engaging Slack and email messages, which encouraged product and engineering to test every new growth feature with well-defined hypotheses. Her attention to detail in the conversion funnels resulted in more than 50% lift in feature adoptions critical to customer retention. She is full of innovative ideas in driving growth and a pleasure to work with on any initiatives.”

“I supervised Hila over the course of a year at GrowthHackers. As our first product hire tasked with overseeing growth, she led our weekly growth meeting, managed our experimentation roadmap, and worked closely with engineering and design to ship dozens of optimizations and tests that improved our growth KPIs. Hila always started by asking the right questions. She has a highly analytical mindset and is an excellent problem solver. It was a privilege to work with Hila and I hope to do so again.”

“I hired Hila first as an intern when she was working on her MBA at UCI. We had her doing data analysis for our Sales data analytics efforts at Broadcom. We realized even at that time she was a quick study and was very good at data analytics - she could look at large amounts of data and determine patterns and trends and create very sound reports and analyses. I liked Hila so much, I hired her twice, bringing her back to Broadcom after her job at Stamps. She is a willing, eager, cooperative member of the team, works hard to complete her assignments, and always generates quality work. I would hire her again - and may still......”

“Hila is one of the fastest learners I've ever worked with. She has great quantitative skills and a sharp overall business mind. Hila was able to make an impact in her position very quickly and was successful in managing all of our website metrics and testing. I was sad to see her go and she'd make a fabulous addition to any team.”

“I worked with Hila on a complex and often tedious analysis over a 6 month period. I love her ability to maintain attention to detail while developing an understanding of the larger pattern of events. She's a hard worker and a fast learner with a good sense of humor and communication skills. Great to work with!”

“I have the pleasure of working with Hui as a group-mate and regret the day when I will no longer have this great opportunity. She is a true friend and responsible group-mate who wants all projects that she touches to succeed. Even when faced with challenging projects or cases, Hui works diligently to understand its issues and work cohesively to complete the task. Hui is a wonderful team leader. She always takes the lead role in encouraging a positive team environment and leads the team to work efficiently toward a common goal. As a result of her great leadership, each team meeting took place efficiently and resulted in the successful completion of the project at-hand. Working with Hui, I always feel motivated to work together with the rest of our group to get the job done and right. Moreover, Hui consistently takes the initiative to resolve issues within team members or even when tackling difficult projects and cases. What is so admirable about Hui is that she takes on this additional responsibility without being asked to do so, because she wants to make sure that not only does each team member succeed academically, but that we all appreciate and respect each other in the process. Hui is a true leader by every definition of the word, and I am honored to have worked with her.”

“Hila was instrumental in our Financial Statement Analysis II M & A valuation class. She modeled out forecasted financials for the acquired firm and used that information for earnings based valuation and residual income model. I would gladly work with Hila on any marketing/finance project because I know I'll get a team member that works hard and puts in more than her fair share of the work.”

“Hila is has good business acumen and a strong work ethic. Her willingness and ability to absorb new information quickly, was impressive. During her internship, she was eager to take on new projects and she exceeded expectations in all the projects that she undertook. She has a collaborative style of working which makes a good person to have her on a team.”

“Hui (Hila) Qu was a creative, diligent student. I'm sure she will succeed in any endeavor that she sets her mind to.”