Paul Yacoubian’s Post

Sellers, if you are wasting time finding the right browser tab, you have go-to-market bloat. As your company buys more go-to-market tools, your workflow breaks from waaaaayyyy too many browser tabs where you're copying and pasting from one tool to the next. "GTM bloat" makes you slow and more likely to slip your deals and miss your quota. GTM bloat is keeping your prospects from buying your products & services and its keeping you from getting rich. We're solving GTM bloat at copy.ai by building a GTM AI platform that integrates between your systems to automate the busywork so you can spend more time building better relationships with your prospects & customers.

CEOs I talk to cite GTM Bloat as the #1 bottleneck to company growth. They ask me if its a data problem and if they're "ai ready". Most are shocked to hear that they actually have more data than they can manage with their existing single purpose tools. I'll ask them about what they're doing with their Google Search Console data (did you know Google tells you every keyword you rank for, on every webpage, every single day?) and most don't know even know that Search Console exists (or that its free!). Then I'll ask how keyword intent queries are mapping to the questions their sales team gets in customer calls. After all, how do you help prospects make progress through the buyer journey if you don't know what questions they need answered before they buy. Not to mention, how do we capture more demand from in-market buyers. The answer is always, well I'd have to check with our SEO person. I have yet to meet a single team that is effectively repurposing their sales calls to create organic blog content to help their prospects buy their products. This is just one of many no-brainer use cases for GTM teams. But you'll need a GTM AI Platform to pick all this incredible low hanging fruit. Need help picking the fruit? I'm here to help! 😙

The CEOs I talk to are facing the same problem — their GTM orgs are bloated, slow, and inefficient. They’ve invested heavily in tools, people, and process but the results are underwhelming and unsustainable. What they need is a systematic, strategic approach to infuse AI across the entire go-to-market engine. That's why I'm excited to announce the launch of our GTM AI Platform — the first of its kind. For the first time, there's a unified solution that supports every GTM team, person and use case, eliminating GTM Bloat and unlocking GTM velocity. Join me on this journey to free your people from a million administrative tasks so they can spend more time with prospects and customers. The path to a future proofed business is here. Check out our vision for GTM AI below. #gtmai