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The Embedded Entrepreneur: How to Build an Audience-Driven Business
Too many businesses start with a big idea and ultimately fail because nobody wants to pay for their product. What are they missing? The Audience-Driven approach of an Embedded Entrepreneur.
Instead of building solutions looking for customers, Embedded entrepreneurs find customers and build a solution with them. They join communities, observe, participate and take these learnings and transform them into products people need and businesses customers love.
If you want to find your future customers, discover how you can help them, and build an audience while growing your business, I invite you to become an Embedded Entrepreneur.
When you begin building your business with your future audience in mind, the guesswork ends. The Audience-Driven approach of an Embedded Entrepreneur is the path to a sustainable, customer-centric business.
In The Embedded Entrepreneur, you will
Audience who do you want to serve and empower?Audience where does your future audience hang out?Problem which critical problem does your prospective audience have that you can turn into a business? how can you leverage social media to build (with) your audience?
Arvid Kahl is a software engineer, entrepreneur, and writer who has been building (for) his audience successfully for years. He built a SaaS business to $55,000 Monthly Recurring Revenue with his partner Danielle Simpson. They sold the business for a life-changing amount of money within two years. Arvid wrote the best-selling book Zero to Sold while building a loyal following of tens of thousands on Twitter.
The Embedded Entrepreneur is your practical guide to finding the right audience and building the product they need.
Instead of building solutions looking for customers, Embedded entrepreneurs find customers and build a solution with them. They join communities, observe, participate and take these learnings and transform them into products people need and businesses customers love.
If you want to find your future customers, discover how you can help them, and build an audience while growing your business, I invite you to become an Embedded Entrepreneur.
When you begin building your business with your future audience in mind, the guesswork ends. The Audience-Driven approach of an Embedded Entrepreneur is the path to a sustainable, customer-centric business.
In The Embedded Entrepreneur, you will
Audience who do you want to serve and empower?Audience where does your future audience hang out?Problem which critical problem does your prospective audience have that you can turn into a business? how can you leverage social media to build (with) your audience?
Arvid Kahl is a software engineer, entrepreneur, and writer who has been building (for) his audience successfully for years. He built a SaaS business to $55,000 Monthly Recurring Revenue with his partner Danielle Simpson. They sold the business for a life-changing amount of money within two years. Arvid wrote the best-selling book Zero to Sold while building a loyal following of tens of thousands on Twitter.
The Embedded Entrepreneur is your practical guide to finding the right audience and building the product they need.
308 pages, Kindle Edition
Published May 13, 2021
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Displaying 1 - 10 of 10 reviews
June 23, 2021
Excellent book to read before you start any business 👏
May 18, 2021
Another brilliant book
I have been following Arvid Kahl since reading his first book Zero to Sold. I read a pre-release version of The Embedded Entrepreneur and I love this book as much or more than Zero to Sold.
Where Zero to Sold was the story of their personal journey and was chock full of useful advice. The Embedded Entrepreneur takes that journey further with distilled wisdom.
It is a book I will go back again and again.
Highly recommended addition to your library.
(And yes I did buy a copy as well, I want to support the Author).
I have been following Arvid Kahl since reading his first book Zero to Sold. I read a pre-release version of The Embedded Entrepreneur and I love this book as much or more than Zero to Sold.
Where Zero to Sold was the story of their personal journey and was chock full of useful advice. The Embedded Entrepreneur takes that journey further with distilled wisdom.
It is a book I will go back again and again.
Highly recommended addition to your library.
(And yes I did buy a copy as well, I want to support the Author).
May 19, 2021
Your new business idea requires an audience? Don't know where to start? This book is exactly what you need then. It goes deep into audience discovery + exploration, problem exploration and audience building. I, myself, have had a few epiphanies while reading it despite thinking I already had a good understanding of who my audience was. Can't recommend this book nearly enough for community builders, makers and entrepreneurs-alike!
March 28, 2023
So I recently finished reading the book, and I gotta say, it was a pretty useful read. Kahl talks a lot about this idea of being an "embedded entrepreneur", where you build your business around a specific community or audience, and I found his tips on how to do that to be super helpful.
One thing I really appreciated about this book was that Kahl gives a lot of practical advice on things like how to engage with your audience, create content that resonates with them, and eventually monetize your business. He also stresses the importance of building relationships with your audience, which is something that I overlooked in the past.
Overall, I'd give this book a solid 4 out of 5 stars.
One thing I really appreciated about this book was that Kahl gives a lot of practical advice on things like how to engage with your audience, create content that resonates with them, and eventually monetize your business. He also stresses the importance of building relationships with your audience, which is something that I overlooked in the past.
Overall, I'd give this book a solid 4 out of 5 stars.
October 24, 2023
I hardly ever rate a book 4/5 while still recommend it to my friend - because this book really is a good one for people with the intent of diving into a new community (like my friend is launching a VC career). But I personally don’t want to be part of any community, I’m a lone wolf and extreme introvert, so it was a boring book for me. If I ever truly want to successfully infiltrate a community, I’ll re-read it :D A detailed step-by-step guide. Be interesting, and interested. Find the community experts and engage who engage with them. Write down common problems.
Oh, i liked the welcome quote in the book,
Naval Ravikant: “Most in life is the search for who and what needs You the most”.
Oh, i liked the welcome quote in the book,
Naval Ravikant: “Most in life is the search for who and what needs You the most”.
September 27, 2022
boring and fictional. as far as I'm concerned, the author does not speak from experience, but more like had a succesful exit and then fits the narrative retrospectively. what he didn't have experience with, he probably just researched the best practices.
It's an ok book, but it's not credible enough for me. don't tell me what would you do. show me what you'd done.
It's an ok book, but it's not credible enough for me. don't tell me what would you do. show me what you'd done.
January 29, 2023
Game changing if you wish to build in public
Arvid picks up and explains simple concepts so well. To highlight importance of little things than when considered together can be game changing for our social media presence.
Arvid picks up and explains simple concepts so well. To highlight importance of little things than when considered together can be game changing for our social media presence.
November 29, 2021
The most practical book I’ve read this year. Entrepreneur or not it’s a most read filled with tools and smart approaches.
August 29, 2022
Awesome book for anyone who wants to start their entrepreneurship journey. Some basic and small tips are complimented with real-life examples.
August 30, 2021
Arvid is a great guy this is an amazing book.
This is one of the most practical books on the market. It's not packed with theory but it's full of suggestions you can immediately implement.
If you'd love to learn more about Arvid and his books, check out this profile:
https://coffeeandpens.com/arvid-kahl-...
This is one of the most practical books on the market. It's not packed with theory but it's full of suggestions you can immediately implement.
If you'd love to learn more about Arvid and his books, check out this profile:
https://coffeeandpens.com/arvid-kahl-...
Displaying 1 - 10 of 10 reviews