Stationhead Unveils Stationhead Shop
Stationhead, the go-to destination for music superfans, is now letting artists create unique, thrilling Shops, where fans can find must-have merch while gaining increased cred in their fan communities.
Stationhead Shop easily expands artists’ existing Shopify stores, linking online fan experiences with e-commerce in a direct, fun way.
Over the past two decades, the music industry has shifted from offline to online. In that shift, the most important audience has been ignored: the super-fans.
Founded to offer fans a place to gather, chat, and stream together online, Stationhead has rapidly become the way to engage with their favorite artists and build communities.
It has organically amassed 20 million users across 1,000 fandoms and is used by major artists like Selena Gomez, BTS, and Billie Eilish.
“We’ve created a shopping experience that combines the excitement of the merch booth with the scale and social currency of a gaming platform. It also offers artists an authentic way to monetize and build direct relationships with their most passionate and loyal fans,” explains Stationhead co-founder and CEO Ryan Star.
By integrating directly with existing Shopify stores, Stationhead Shop creates a new sales channel that is easy to deploy and even easier to manage. The streamlined integration gives artist teams full control of which products they make available on their Shop, which can include superfan-exclusive merchandise.
With unique data insights and engagement features like Voice Drops, live streams, and push notifications, artists can directly engage with their most dedicated fans. Artists are also able to capture invaluable, actionable fan data at every point.
Fans are also incentivized to buy on Stationhead Shop in order to earn supporter badges and to receive live shoutouts from the artist. Fans can showcase their purchases with built-in shareable social assets and soon will be able to build out a digital collection of their merchandise on Stationhead, much like in real life. In combination, these tools drive engagement, sales, and social impressions that ultimately contribute to building a passionate fan army.
Stationhead has already proven to be a powerful direct-to-consumer tool for major artists. In Beta, a digital buying party helped drive Nicki Minaj’s album Pink Friday 2 to #1 on the US Billboard 200 on release. Stationhead converted 20% of online listeners during the party into album purchasers, while also driving off-platform sales and buzz.
“Just like social commerce changed the retail industry, Stationhead Shop will be the next evolution in online music commerce. It is the first online space where artists can sell highly sought-after physical and digital goods directly to their biggest fans in an engaging environment. This will unlock entirely new revenue streams for the music industry,” says Stationhead co-founder and COO Murray Levison.
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