Jessy Wu’s Post

Insightful information on LinkedIn algorithm!

Good LinkedIn growth & engagement tips by Jessy Wu But keep in mind: These numbers are more general rules of thumb, it’s not exact math. It’s based on experimentation and observation, not scientific testing. That said, sadly, reshaping this post hamstrings my reach by 50% or so. Oh well, I’ll still go ahead, because there’s great info in here that will be of value if you want to grow your LinkedIn audience #linkedingrowth #linkedinengagement

Up 1608.8% ⬆️ The number? The rise in % of impressions my LinkedIn posts have garnered in the last month.   A seemingly insignificant number - but one that I’m incredibly proud of and would love to give a little insight into..   I’ve been a member of LinkedIn for years and yet have never posted. LinkedIn was the Wild West to me.   A corner of the internet for people whose roles began with a capital C, were responsible for managing offices full of people and spoke corporate jargon fluently.   I’d previously felt inadequate to be giving my two cents. However, it was dawning on me (through podcasts, books, and career TikTok) that I wasn’t on LinkedIn just to update my CV or prepare for future roles, but to build a career and community.   It is posts like this one by Jessy Wu that reflect this idea of community on this platform. It’s a roadmap to which I can hitch my wagon and navigate this ‘Wild West’.   An encouragement to use the findings of others ahead of me in their careers to be best-placed to continue sharing my 2-cents-worth of musings.   If you’ve been squirrelling ideas away in the depths of your notes app, reluctant to hit ‘post’, here’s a guide to help you share that first post.. #marketingandadvertising #marketing #marketingcareers #linkedincareer #careeradvice #careergrowth #linkedincreator #linkedincommunity #advertising

Have you observed a drop in engagement with your LinkedIn posts recently? 📉You're not alone ☹️. While it's tempting to attribute this to yet another algorithm tweak by LinkedIn, the platform operates on a unique set of dynamics that prioritise interactions of a qualitative nature. Unlike other social networks where metrics like likes, shares, or follower counts reign supreme, LinkedIn is all about the value you bring to your audience. LinkedIn emphasises the importance of not just maximising reach, but reaching the ‘right’ audience. This focus is designed to foster meaningful conversations, encourage longer 'dwell time,' and drive quality interactions. But how can one tailor content that aligns with these goals, especially without resorting to corporate jargon, negative tactics, or direct calls to action? Here are my four content strategy suggestions to thrive on LinkedIn: 1. Personal Stories 📖 Stories from your personal journey, experiences, and the lessons learned resonate profoundly on LinkedIn. The platform's audience appreciates an authentic look into your professional path, making these posts excellent conversation starters. I've found these types of posts to be particularly effective in generating meaningful interactions. 2. Thought Leadership 🤔 While you may not receive immediate engagement, consistently posting high-quality insights, research findings, or professional advice can help you carve out a niche as a thought leader. Over time, this will not only boost your credibility but also lead to increased conversions and discussions around your content. 3. User-Generated Content (UGC) 🤳 Contrary to popular belief, UGC isn't exclusive to B2C brands on Instagram or TikTok. Whip out your smartphone and record value-laden videos, tips, or quick how-to guides to share your expertise. The casual format often makes the content more relatable and prompts authentic discussions. 4. Content Curation 📚 Being a thought leader doesn't always require original content. By curating high-quality articles, studies, or posts from other creators, you can become a go-to source for valuable information in your industry. This approach is particularly useful when you're short on time but want to maintain a consistent posting schedule. Which types of posts have helped you engage most effectively with your LinkedIn audience? Feel free to share your experiences and strategies in the comments below. 👇👇👇 - #LinkedInAlgorithm #MeaningfulEngagement #ContentStrategies #ThoughtLeadership

Are you sabotaging your own LinkedIn engagement? Avoid these 5 mistakes most people make. These five common mistakes might be preventing you from getting the engagement you want from your target audience. Take a look: ❎ Posting too much sales content People come to LinkedIn to learn and connect with others, not to be bombarded with sales pitches. You'll quickly lose your audience's attention if you're constantly posting about your products or services. ❎ Not using relevant keywords When you post on LinkedIn, your content will appear in search results for relevant keywords. If you're not using the right keywords, your content will be buried, and no one will see it. ❎ Not engaging with your audience LinkedIn is a social media platform, so engaging with your audience is essential. This means responding to comments, asking questions, and joining relevant conversations. ❎ Not posting consistently If you only post on LinkedIn occasionally, people will forget about you. The key to engagement is to be consistent with your posting schedule. ❎ Not using visuals Visual content is more engaging than text alone. Posts with images or videos tend to get more likes, comments and shares. Which of these 5 mistakes are you guilty of? Mention in the comment section below. #LinkedInSuccess #LinkedInEngagementTips #PersonalBranding #LinkedInCommunity #SocialMediaStrategy #LinkedInTips

Does Scheduling Posts on LinkedIn Affect Reach? Debunking the Myth. A common question in the realm of LinkedIn engagement is whether scheduling posts hurts their reach. Let's delve into the facts. Research Backs Scheduling: Insights from reputable sources, including Buffer (https://lnkd.in/eRpBUCnq), Hootsuite, and others unveil a consistent truth. Studies confirm that scheduling posts doesn't hurt reach or engagement on LinkedIn. You can use third-party tools or the site itself. Optimal Timing Matters: Contrary to misconceptions, scheduling lets you time your content well. You increase engagement by finding when your audience is most active. Algorithm Neutrality: LinkedIn's algorithm remains impartial to scheduling methods. It prioritises content based on quality, relevance, and audience interaction. It does not use timing. Consistency Wins: Scheduling creates a rhythm in your posting schedule. It amplifies your presence and builds audience connection over time. Efficiency Benefits: Scheduling frees time for deeper engagement and planning. It also streamlines content management. Scheduling your LinkedIn posts doesn't reduce reach. Instead, it empowers strategic content management, ensuring your message resonates with the right audience at the right time. Let's debunk the myth and embrace scheduling as a savvy tool in our LinkedIn arsenal. Then get into social discussions in real time. #linkedinengagement #mythbusting #contentmanagement #digitalmarketing

The ideal frequency of posting on LinkedIn can vary depending on your goals, target audience, and the quality of content you have to share and there are some general guidelines to consider: Consistency is Key - Posting consistently is more important than posting frequently. Aim to establish a regular schedule that you can realistically maintain. It's better to post once a week consistently than to post daily for a week and then disappear for a month. Quality over Quantity – You should focus on creating high-quality content that provides value to your connections and the broader LinkedIn community. Well thought out and engaging posts are more likely to resonate with your audience and generate meaningful interactions. Test and analyse – Look at your LinkedIn Analytics, because in that way you will understand when your audience is most active and engaged. Test different posting frequencies and times to see what works best for your specific audience. Engagement Matters - LinkedIn's algorithm rewards posts that receive engagement (likes, comments, shares). Instead of simply increasing the number of posts, focus on creating content that encourages discussions and interactions. Mix up Content Types - Vary your content to keep it interesting. Share articles, status updates, images, videos, and other forms of media to cater to different preferences and capture attention. Industry Norms - Observe the posting habits of others in your industry or niche. While you don't want to copy their strategy outright, it can give you a sense of what works in your field. If this is new to you, consider posting on LinkedIn at least once a week. Monitor your audience's response and adjust your posting frequency based on engagement levels. Some professionals find success with posting 2-3 times a week, while others may find value in less frequent posts. The key is to find a balance that allows you to consistently produce valuable content without overwhelming yourself or your audience. #philippines #linkedin #posting

Why is Your Engagement Not Increasing On LinkedIn? 🚧 Pay attention. This post will be helpful for you!🚨 Here are some possible reasons: 1. Content Quality: Content quality plays a great role in increasing/decreasing your engagement. If your content isn't resonating with your audience, it can decrease engagement and reach on Linkedin or any other platform. Ensure your posts are valuable and relevant, and address your audience's interests. 2. Inconsistent Posting: The mistake most people make is not posting regularly, if your content is good and you're not posting it regularly then it will surely decrease your engagement. A lack of consistent posting may result in reduced visibility. Regularly sharing content keeps you on the radar of your connections. 3. Limited Interaction: I always recommend everyone to interact with their audience. Engagement is a two-way street. If you're not actively engaging with others' content, you might be missing out on reciprocal engagement. Therefore, apart from posting you should also interact with other's content as well. 4. Profile Optimization: I made a video a few months ago in which I talked about the same topic and I also mentioned optimising your LinkedIn profile with your skills and experience. An incomplete or outdated profile might hinder engagement. Ensure your profile is comprehensive, highlighting your skills, experience, and current achievements. 5. Limited Use of Multimedia: Adding some kind of images or videos to your posts greatly enhances your posts and increases engagement. Visual content tends to attract more attention. If you're not incorporating images, videos, or other multimedia into your posts, you might be missing out on engagement opportunities. Did you find this helpful, by chance? Then do follow me on Linkedin because I'll be posting more such posts in the future!🥰 Do Like, Share, and Comment! Show some love🌹 . . . #engagement #engagementstrategies  #engagementboost #productdesign #marketing #app #share #like #video #animation #interactiondesign #experience #comment #projects #team #linkedin #linkedinforcreators LinkedIn

Wondering how to post on LinkedIn? Well, this study is here to help. 🖼️ Multi-image posts trigger the most engagement. 🔗 Link posts are less favored, as LinkedIn prefers to keep users on the platform. 📹 Video posts generate the most shares. #LinkedInTip #SocialMediaNews #SocialMediaTip