The Gruen Effect: How IKEA’s Store Design Makes You Buy More
How this psychological principle transforms IKEA’s customer experience
Published in
6 min readJan 2, 2021
Shopping can be a feast for the senses — color, light, smells, and even taste put customers into a state of emotional arousal. One of the retailers best known for an engaging store experience is furniture retailer IKEA. Their stores are designed…
