If I’d spent 6 months on LinkedIn and made $0.
This is what I’d do to turn things around fast:
1. Pick a dream client
Not metaphorically, but literally.
Find an actual person or company you would LOVE to work with.
2. Spend 20 hours researching your ideal client
Find out everything you possibly can about them.
- What do they like?
- What do they dislike?
- Where do they hang out online and offline?
How?
- Stalk them on LinkedIn.
- Read their comments.
- Ask them (duh)
3. Identify a painful problem they're facing right now
Not just "a" problem, but "the" problem.
Work super hard until you really understand their most overwhelming and painful problem.
Hint: AI can be helpful for this.
4. Create a content piece for them (and just for them)
Marketers love to talk about personalization.
But the truth is that most of what we consider personalization is just segmentation.
And while segmentation is essential, it's not enough.
You must create laser-focused content for a single client.
- A video
- A podcast episode
- A Twitter thread
- A LinkedIn post
Whatever you do, make it just for that person.
- Address them by name
- Use their specific pain points
- Reference things they're interested in
And, most importantly, show them how you’d actually SOLVE their problem.
Show the behind the scenes.
I'm talking about hyper-personalization.
No, this piece won't go viral.
It's ok.
This piece of content is not meant for the masses.
It's meant for your dream client.
5. Ensure your ideal client sees your content
- Publish the content on LinkedIn and tag them
- Tweet it out with a personalized message
- Send them a DM
Do whatever it takes to get that content in front of them.
Trust me, they'll appreciate it.
This level of personalization is what it takes to stand out in today's noisy, crowded online world.
Not easy, but worth it.
Do this for 30 days and you’ll start building relationships with your dream customers.
They’ll start trusting you.
That, my friend, is how you close big deals and make a real impact.
6. Repurpose your initial piece for even more ideal clients.
Once you've created your hyper-personalized piece of content, it's time to repurpose it.
- Shorten it
- Enhance it
- Tweak it
- Expand on it
- Play around with the format
This is the holy grail of content strategy.
You start with a narrow focus (one person) and then expand to reach more people with a similar profile.
You get:
- Short-term results
- Long-term benefits
It's the best of both worlds.
This process might not be sexy, but it certainly works.
Give it a try.
Author, Coach, Adjunct Faculty, Mentor, Co-Founder, Course Creator, Content Director, Marketing Coach
1yGold. Pure gold. Sharing with my Community members. RARE that I go through such a long share, but it's really good. Thanks for creating and sharing it