Party’s over, bros.
One of the Big Apple’s most recognizable pizza joints is jacking up the price of its famous $1 slice — breaking the hearts of poor college students everywhere.
2 Bros. Pizza announced the death of the deliciously dirt-cheap delicacy, saying it was forced to up the once-affordable option to $1.50 to take a bite out of inflation costs.
“Over the past few years, we had done everything in our power to keep the cheese slices at $1 while refusing to compromise on our quality,” co-owner Eli Halali told The Post on Monday.
“We were no longer able to break even.”
Halali had already raised prices to $1.50 at several other 2 Bros. Pizza locations across the five boroughs — with the East Village location on St. Mark’s Place being the lone holdout in Manhattan. The 50% increase will also go into effect at their Bronx shop this week.
“The biggest issue in recent months was cheese prices stabilizing at a higher average than where they’ve been for the last decade,” Halali explained, adding that cheese costs make up over 40% of the company’s food bills.
In December 2021, the dough slinger warned the dollar slice could be toast if the cost of cheese soared.
But he told the New York Times that 2 Bros. was “committed to keep our plain slice at $1 where we can for as long as we can.”
His brother, co-founder Oren Halali, said it wasn’t just dairy costs.
“Inflation is affecting every single ingredient, every single item we use. Flour, cheese, tomatoes, gloves, paper goods, paper plates, napkins. Everything. Labor is definitely up, as well,” Oren told The Post in November 2021.
News of the new $1.50 slice was first reported by blog EV Grieve.
Some customers couldn’t help but feel burned.
“Man, this pisses me off!” said Long Island native James DeCamp, a 21-year-old student at The New School, said Monday at the St. Mark’s location.
“I usually get three slices, but now I’m only getting two … Everywhere else is doing the exact same thing. I’ve been watching the price go up by two and three times over the past year. This sucks.”
NYU student Devyn VanBoven, 21, was just as cheesed off.
“Bring back $1 Pizza!” VanBoven lamented. “New York is the last place where you could get a slice for a buck. Everywhere you go now, the prices are all going up, up, up.”
Others brushed off the higher tab, saying 2 Bros. was still a bargain.
“Where else do you get fed this well for $4?” asked Nick Seitz, 30, a beer truck delivery driver from Brooklyn, as he picked up two slices and a Sprite.
“It’s quick, convenient, tastes great … come on, I love it!”
