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Charted: Luxury Goods Investments vs. S&P 500 in the Last 10 Years

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See this visualization first on the Voronoi app.

Chart of luxury goods by appreciation in value over 10 years

Charted: Luxury Goods by Appreciation in Value Over 10 Years

This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

Some of the world’s ultra-wealthy spend their money on luxury goods such as fine wines, expensive watches, or one-of-a-kind art pieces as a passion, but others consider them investments—and their returns do often end up paying off.

We dive into the 10-year performance of various luxury good classes as of Q4 2023, according to the Knight Frank Luxury Investment Index released as part of the 2024 Wealth Report. The 10-year return of the S&P 500 was included for additional context.

Rare Whisky Bottles Have Outperformed the S&P 500 Since 2013

Knight Frank’s index uses the weighted average of each individual asset, tracking sales of reference brands and pieces for each asset.

AssetPrice Change (Q4 2013–23)
🥃 Rare Whiskey+280%
🍷 Wine+146%
⌚ Watches+138%
🖼️ Art+105%
🏎️ Cars+82%
👜 Handbags+67%
🪙 Coins+56%
🛋️ Furniture+40%
💍 Jewelery+37%
💎 Colored Diamonds+8%
S&P 500+158%

Over the past 10 years, rare whisky (or whiskey, depending on where it was made) has been the best performing luxury asset, appreciating by 280% and even besting the S&P 500.

Numerous sale records have been broken at auctions since COVID-19, with collectors sometimes shelling out millions for a single bottle. In November 2023 for example, a bottle of The Macallan Valerio Adami 60 Year Old (of which only 40 bottles were produced) sold for $2.7 million at a Sotheby’s auction. Before bidding commenced, Sotheby’s had given the bottle a high estimate of $1.5M.

Fine wine and luxury watches were the next two best performing luxury goods by 10-year returns, at +146% and +138% respectively.

At the bottom were jewelry (+37%), such as rings and necklaces, and colored diamonds (+8%), including rare pink and blue diamonds.

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Mapped: Europe’s GDP Per Capita, by Country

Which European economies are richest on a GDP per capita basis? This map shows the results for 44 countries across the continent.

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A cropped map of GDP per capita levels for 44 European countries.

Mapped: Europe’s GDP Per Capita, by Country (2024)

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

Europe is home to some of the largest and most sophisticated economies in the world. But how do countries in the region compare with each other on a per capita productivity basis?

In this map, we show Europe’s GDP per capita levels across 44 nations in current U.S. dollars. Data for this visualization and article is sourced from the International Monetary Fund (IMF) via their DataMapper tool, updated April 2024.

Europe’s Richest and Poorest Nations, By GDP Per Capita

Luxembourg, Ireland, and Switzerland, lead the list of Europe’s richest nations by GDP per capita, all above $100,000.

RankCountryGDP Per Capita (2024)
1🇱🇺 Luxembourg$131,380
2🇮🇪 Ireland$106,060
3🇨🇭 Switzerland$105,670
4🇳🇴 Norway$94,660
5🇮🇸 Iceland$84,590
6🇩🇰 Denmark$68,900
7🇳🇱 Netherlands$63,750
8🇸🇲 San Marino$59,410
9🇦🇹 Austria$59,230
10🇸🇪 Sweden$58,530
11🇧🇪 Belgium$55,540
12🇫🇮 Finland$55,130
13🇩🇪 Germany$54,290
14🇬🇧 UK$51,070
15🇫🇷 France$47,360
16🇦🇩 Andorra$44,900
17🇲🇹 Malta$41,740
18🇮🇹 Italy$39,580
19🇨🇾 Cyprus$37,150
20🇪🇸 Spain$34,050
21🇸🇮 Slovenia$34,030
22🇪🇪 Estonia$31,850
23🇨🇿 Czech Republic$29,800
24🇵🇹 Portugal$28,970
25🇱🇹 Lithuania$28,410
26🇸🇰 Slovakia$25,930
27🇱🇻 Latvia$24,190
28🇬🇷 Greece$23,970
29🇭🇺 Hungary$23,320
30🇵🇱 Poland$23,010
31🇭🇷 Croatia$22,970
32🇷🇴 Romania$19,530
33🇧🇬 Bulgaria$16,940
34🇷🇺 Russia$14,390
35🇹🇷 Türkiye$12,760
36🇲🇪 Montenegro$12,650
37🇷🇸 Serbia$12,380
38🇦🇱 Albania$8,920
39🇧🇦 Bosnia & Herzegovina$8,420
40🇲🇰 North Macedonia$7,690
41🇧🇾 Belarus$7,560
42🇲🇩 Moldova$7,490
43🇽🇰 Kosovo$6,390
44🇺🇦 Ukraine$5,660
N/A🇪🇺 EU Average$44,200

Note: Figures are rounded.

Three Nordic countries (Norway, Iceland, Denmark) also place highly, between $70,000-90,000. Other Nordic peers, Sweden and Finland rank just outside the top 10, between $55,000-60,000.

Meanwhile, Europe’s biggest economies in absolute terms, Germany, UK, and France, rank closer to the middle of the top 20, with GDP per capitas around $50,000.

Finally, at the end of the scale, Eastern Europe as a whole tends to have much lower per capita GDPs. In that group, Ukraine ranks last, at $5,660.

A Closer Look at Ukraine

For a broader comparison, Ukraine’s per capita GDP is similar to Iran ($5,310), El Salvador ($5,540), and Guatemala ($5,680).

According to experts, Ukraine’s economy has historically underperformed to expectations. After the fall of the Berlin Wall, the economy contracted for five straight years. Its transition to a Western, liberalized economic structure was overshadowed by widespread corruption, a limited taxpool, and few revenue sources.

Politically, its transformation from authoritarian regime to civil democracy has proved difficult, especially when it comes to institution building.

Finally, after the 2022 invasion of the country, Ukraine’s GDP contracted by 30% in a single year—the largest loss since independence. Large scale emigration—to the tune of six million refugees—is also playing a role.

Despite these challenges, the country’s economic growth has somewhat stabilized while fighting continues.

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