ABCs of NFTs
New to NFTs? We've got you covered. We’re giving you the A to Z on all things NFT.
The NFT conversation on Reddit is heating up
Reddit is a top destination for NFT research and discussion. The NFT conversation on Reddit has skyrocketed in the last 6 months. In r/nftsmarketplace alone, there’s been a 423x increase in mentions of NFTs and a 300x growth in total views. So when it comes to reaching your moonshot goals for your NFT project, think of Reddit as part of your community building strategy.
Web3 awakens new possibilities…and challenges
NFTs are new territory—for consumers and brands alike. One key thing to remember though is that the Web3 and NFT community are marketing savvy. So while 70% of Redditors are open to buying an NFT from their favorite brands, 1/3 agree that brands can ruin the future of NFTs.
In order to build a sustainable and successful model, brands have to be diligent and put in the elbow grease. It starts with unlocking novel experiences, unrivaled utility, and most importantly organic community building—one that creates value and transcends your brand to users in a way that matters to them.
Introducing: The ABCs of NFTs Playbook
Alright, enough NFTeasing. Introducing the ABCs of NFTs Playbook. In true Web3 fashion, it took a community to build. We compiled data from Reddit’s passionate crypto community, surveying thousands of Redditors for their raw perspective. For insights and guidance, we tapped into top NFT leaders, interviewed emerging NFT projects, and partnered with world-class marketing agency VaynerNFT to bring these to life. From wallets and exchanges, to lingo and launch strategies, here’s everything you need to know.
