Even is one of the startups that has developed a platform to bring artists and their superfans together. The US firm says it has signed up more than 10,000 artists since its launch in 2022 including French Montana, Omarion and Lauren Jauregui.
Now Even is coming out of beta with a new mobile app, global expansion and a partnership with Luminate. The latter is notable because it means that sales of music on Even will now count towards the Billboard charts in the US.
Meanwhile, on the expansion front Even will now work in regions including Latin America, Europe, Australia and Nigeria. The platform is also introducing a tool called ‘Fan Connect’ that artists can use to sell special-edition merch and drop exclusive content.
“With Even, artists have the opportunity to sell their music first, directly to their fans before its wide release on streaming platforms,” said CEO Mag Rodriguez. “It’s not Even OR streaming platforms, it’s Even AND streaming platforms…”
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Tools :: Cresqa
Cresqa pitches itself as “your personal content strategy assistant”.
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