Gabe Larsen’s Post

Our research shows the high price of products and services is the top #PainPoint of US #consumers today. They also tell us dealing with automated #CustomerService systems is a major nuisance—an area #AI may (or may not) improve. Our Denise Dahlhoff's new #tcbQuickTake shows how companies are now tackling these headaches head-on, creating #advertising designed to make #customers feel understood—and drive attention, interest, and purchases. Some notable examples you've likely seen on-air or online: 🔧 An IKEA commercial empathizes with widespread #inflation concerns, telling viewers, "Well, we want to help. When #prices go up, we find new ways to go low." 💳 Discover Financial Services's latest ad speaks to people’s frustration with customer service robots, surprising a customer with Discover’s human service associate: “You robots are sounding more human every day!” Denise breaks down what makes these #ads so effective. With more #CEOs and #CMOs expecting to raise #adspending this year, learn how a direct, honest focus on pain points can differentiate your brand and build a perception of customer-orientation. 🔗 Read the Quick Take: https://lnkd.in/evia8fbm

Walking Workshops: Meet the companies driving the pace of change. Experience best practices, trends and see how AI is impacting the customer journey with Retail Store Tours

Discover how leveraging large language models (LLMs) can enhance every facet of the retail experience. From seamless customer service to optimized logistics, our latest article explores how GenAI is driving a potential $660 billion in value for retailers and CPG companies. Dive into how AI solutions are not just a game-changer but a necessity amid today's economic challenges. Our experts Sam Barnett, Robin Gainer, and David Stewart explore four key areas where AI is making an impact now: - Delighting Customers with Faster, Better Service  - Personalizing Global Outreach in a Multilingual Brand Voice  - Simplifying Logistics and Distribution Challenges  - Boosting Employee Experience for Happier Customers Don’t miss out on the future of retail. Enjoy! https://lnkd.in/eKUBbNsr

The Conference Board research shows the high price of products and services is the top #PainPoint of US #consumers today. They also tell us dealing with automated #CustomerService systems is a major nuisance—an area #AI may (or may not) improve. Denise Dahlhoff's new #tcbQuickTake shows how companies are now tackling these headaches head-on, creating #advertising designed to make #customers feel understood—and drive attention, interest, and purchases. Some notable examples you've likely seen on-air or online: 🔧 An IKEA commercial empathizes with widespread #inflation concerns, telling viewers, "Well, we want to help. When #prices go up, we find new ways to go low." 💳 Discover Financial Services's latest ad speaks to people’s frustration with customer service robots, surprising a customer with Discover’s human service associate: “You robots are sounding more human every day!” Denise breaks down what makes these #ads so effective. With more #CEOs and #CMOs expecting to raise #adspending this year, learn how a direct, honest focus on pain points can differentiate your brand and build a perception of customer-orientation. 🔗 Read the Quick Take:

Is your customer journey ready for the holidays? Head over to Retail Today to read more on orchestrating a holiday customer journey that both you and your customers will love.

It has been 25 years since this question was posed to Steve Jobs. It is still as relevant today as it was back in 1999. As we evaluate multiple Gen-AI models from an endless list of vendors trying to move into the space, at the end lets keep in mind that it is about the customer experience and the problem we are trying to solve for. BTW: it is also a lot of fun to watch Jobs handle a hostile question. 😁 https://lnkd.in/e2fKgEEm

Beware of Enticing Ads – Not All AI Tools Deliver! 🚨 With the explosion of new AI tools launching almost every day, it’s easy to get pulled in by some pretty amazing ads. Trust me, I’ve been there—clicking “sign up” just because the offer looked too good to pass up, only to realize later that the tool didn’t live up to the hype. No free trials? Just makes us even more curious, right? If you’ve ever felt “trapped” by slick marketing, here’s a tip: TrustPilot and other review platforms are your friends. Before jumping into the next AI fad, check the reviews, especially the verified ones. Look for patterns in feedback and see how the company handles negative reviews. It’s also a good idea to find unbiased reviews on G2, Reddit, or YouTube, where people go in-depth on their experiences. Let’s stay smart and avoid falling for empty promises. Anyone else feel the same? #AI #ReviewsMatter #TrustPilot #DigitalMarketing #AITools #MarketingTips #GrowthMindset

It’s late November, and I’ve been talking to CEOs about their plans for 2025. Here’s what I’m hearing: “We’re still not ready for the boom in AI.” “Our customer service needs an overhaul.” “Our competitors are leaving us in the dust.” Sound familiar? Most companies aren’t prepared for 2025—especially if they’re still using playbooks from 2020. But here’s the truth: The basics of great customer care haven’t changed. (They’ve just evolved.) Here’s your challenge this week: 1️⃣ List your top 3 customer touchpoints. 2️⃣ Ask yourself: “How could new technologies enhance these interactions?” 3️⃣ Choose one touchpoint to enhance before year-end. The future of customer care isn’t about replacing humans—it’s about empowering them to do what they do best. So… what’s your first move to get ready for 2025?

Imagine being able to handle over 1,000 queries every day with less stress and more efficiency. For the e-commerce industry, this isn’t just a dream—it's reality with AI-driven assistance. Here’s how advanced analytics and AI segmentation can transform your business: 1- AI analyzes every customer interaction. — It categorizes inquiries by sentiment, type, urgency, and more. 2- Personalized responses. — Your team gets real-time insights to tailor replies based on the customer’s mood or question type. 3- Boost productivity. — Automate repetitive questions, so your team can focus on complex issues. 4- Enhance customer loyalty. — Resolve problems faster and more accurately, making customers feel understood and valued. Don’t let this game-changing tool go to waste! 🤖✨

For retailers my advice on the best strategy with GenAI is to get kicked off - start small and build up to more transformative cases. See below for 4 example low cost / high impact strategies you can implement