Madhavan Ramanujam
Stanford, California, United States
9K followers
500+ connections
Articles by Madhavan
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10 Key lessons in Packaging and Pricing from a Unicorn company
10 Key lessons in Packaging and Pricing from a Unicorn company
By Madhavan Ramanujam
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Pay-as-you-wish for Monetizing Innovation and Support a Cause
Pay-as-you-wish for Monetizing Innovation and Support a Cause
By Madhavan Ramanujam
Activity
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I am thrilled to speak at “Software Monetization Matters: Innovative Models for Limitless Growth!” with Thales on June 20th in Boston. Manoj Tharakan…
I am thrilled to speak at “Software Monetization Matters: Innovative Models for Limitless Growth!” with Thales on June 20th in Boston. Manoj Tharakan…
Liked by Madhavan Ramanujam
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Life update! After an incredible 3.5 years, my journey at Simon-Kucher is coming to an end. Starting my professional career in consulting was a…
Life update! After an incredible 3.5 years, my journey at Simon-Kucher is coming to an end. Starting my professional career in consulting was a…
Liked by Madhavan Ramanujam
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Love this Ed Biden. A great read for anyone in product or commercial strategy. One of the tools that has been a game changer in every one of my…
Love this Ed Biden. A great read for anyone in product or commercial strategy. One of the tools that has been a game changer in every one of my…
Liked by Madhavan Ramanujam
Experience
Education
Publications
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Monetizing Innovation
Wiley
Businesses need to innovate to survive, yet the failure rate for innovation is shockingly high. Nearly three out of four new products or services miss their revenue and profit goals — or fail entirely. Companies embark on the long and costly journey of product development hoping they'll make money on their innovations, but not knowing if they will. It doesn't have to be that way. Find out what customers value and how much they are willing to pay. Design the product around the price, and the…
Businesses need to innovate to survive, yet the failure rate for innovation is shockingly high. Nearly three out of four new products or services miss their revenue and profit goals — or fail entirely. Companies embark on the long and costly journey of product development hoping they'll make money on their innovations, but not knowing if they will. It doesn't have to be that way. Find out what customers value and how much they are willing to pay. Design the product around the price, and the results will surprise you.
Other authorsSee publication
More activity by Madhavan
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Best wishes to Team AgniKul Cosmos for a historic launch! First-ever rocket to launch from a private launchpad at Sriharikota with the world's…
Best wishes to Team AgniKul Cosmos for a historic launch! First-ever rocket to launch from a private launchpad at Sriharikota with the world's…
Liked by Madhavan Ramanujam
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imPROMPTu - thought bubbles on building products in the AI era Thought bubble #6: In the future, we are all directors, not editors. And we need a…
imPROMPTu - thought bubbles on building products in the AI era Thought bubble #6: In the future, we are all directors, not editors. And we need a…
Liked by Madhavan Ramanujam
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I feel very fortunate to work with incredible leaders at Grammarly, some of whom are pictured here. When you work with people who are not only the…
I feel very fortunate to work with incredible leaders at Grammarly, some of whom are pictured here. When you work with people who are not only the…
Liked by Madhavan Ramanujam
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Building Products Around Price 🤑 Let's start with the fact that in my cultural context, discussing money has always been a delicate dance. I don't…
Building Products Around Price 🤑 Let's start with the fact that in my cultural context, discussing money has always been a delicate dance. I don't…
Liked by Madhavan Ramanujam
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Super excited to have Simran Suri join our team. We spent nine months and interviewed over 200 candidates. She had the best combination of clarity…
Super excited to have Simran Suri join our team. We spent nine months and interviewed over 200 candidates. She had the best combination of clarity…
Liked by Madhavan Ramanujam
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Happy to see my paper with Jon Zeller on complementarities in software products posted by Quantitative Marketing and Economics in advance of…
Happy to see my paper with Jon Zeller on complementarities in software products posted by Quantitative Marketing and Economics in advance of…
Liked by Madhavan Ramanujam
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User based subscription pricing is dying … What comes next ? In our last blog of this series, Sam Lee and I shared our learnings on AI Value Chain…
User based subscription pricing is dying … What comes next ? In our last blog of this series, Sam Lee and I shared our learnings on AI Value Chain…
Liked by Madhavan Ramanujam
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