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Hooked: How to Build Habit-Forming Products Hardcover – Illustrated, November 4, 2014

4.5 4.5 out of 5 stars 9,092 ratings

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Revised and Updated, Featuring a New Case Study

How do successful companies create products people can’t put down?


Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

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From the Publisher

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hooked,motivational books,management books,psychology,leadership,leadership books,marketing books

hooked,motivational books,management books,psychology,leadership,leadership books,marketing books

Editorial Reviews

Review

Voted one of the best business books of the year by Goodreads readers.

"With concrete advice and tales from the product-development trenches, this is a thoughtful discussion of how to create something that users never knew they couldn’t live without."
Publisher's Weekly

“A must read for everyone who cares about driving customer engagement."  
—Eric Ries, author of
The Lean Startup

“The book everyone in Silicon Valley is talking about.”
—Boris Veldhuijzen van Zanten, founder of The Next Web 

Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.”
—Matt Mullenweg, Founder of Wordpress

“The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.”
—Rory Sutherland, Vice-Chairman, Ogilvy & Mather

"You'll read this. Then you'll hope your competition isn't reading this. It's that good."
—Stephen P. Anderson, Author of
Seductive Interaction Design

"Nir's work is an essential crib sheet for any startup looking to understand user psychology.”
—Dave McClure, Founder 500 Startups

"When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."
—Andrew Chen, Technology Writer and Investor

“I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.”
—Dr. Stephen Wendel, author
Designing for Behavior Change

About the Author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com 

Product details

  • Publisher ‏ : ‎ Portfolio; Illustrated edition (November 4, 2014)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1591847788
  • ISBN-13 ‏ : ‎ 978-1591847786
  • Item Weight ‏ : ‎ 12.8 ounces
  • Dimensions ‏ : ‎ 5.71 x 0.87 x 8.55 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 9,092 ratings

About the author

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Nir Eyal
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Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com

Customer reviews

4.5 out of 5 stars
9,092 global ratings

Review this product

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Customers say

Customers find the book insightful and informative, providing a good overview of behavioral psychology. They describe it as an excellent, well-written resource that is easy to read and understand. The book provides simple steps to implement the ideas and exercises, making applying them easier than just having a set of psychological principles. Customers find the content engaging and interesting, with interesting twists. They mention the book is fast-paced and short enough to go through quickly. The book offers practical exercises and demystifies triggers, cues, and rewards embedded in popular products.

AI-generated from the text of customer reviews

587 customers mention "Insight"567 positive20 negative

Customers find the book insightful and engaging, with relevant examples. They appreciate the author's knowledge of behavioral psychology and how it can be applied to software design. The book provides a good overview of how those two elements interact to create a long-lasting user experience. Readers find the book practical and inspiring, with a methodical approach and real-world examples that illuminate the path.

"Very nicely written, and important for improving your product-thinking." Read more

"...fun to read, went by fast, and is relatively informative regarding the psychology behind habit-forming products...." Read more

"...by Nir Eyal presents a very interesting approach to how understanding habit formation (and behavior in general) can be helpful in reaching business-..." Read more

"...It was a little out of date but I thought it was a good read to sharpen my viral marketing skills. ~~~~~~~..." Read more

560 customers mention "Readability"552 positive8 negative

Customers find the book easy to read and a good resource for startups and individuals. They appreciate the clear explanations of psychological concepts and how they're simplified. The content is interesting and worth reading, making it a fun and fast read.

"Very nicely written, and important for improving your product-thinking." Read more

"This book was generally fun to read, went by fast, and is relatively informative regarding the psychology behind habit-forming products...." Read more

"...It is truly a well-written resource that both offers useful, actionable information and a contemplative experience for everyday readers on behavior..." Read more

"...An excellent read and perfect for that FOUNDATIONAL understanding of building a new app/tool/anything...." Read more

88 customers mention "Ease of use"88 positive0 negative

Customers find the book easy to use. It provides simple steps to implement the ideas and exercises. The author outlines a methodology or four-step system to break down how to attract, retain, and improve user experience. The formula is straightforward and relatable.

"...Commitment to Product He manages to be both simple and accurate, and still only come in at a little over two hundred pages...." Read more

"...Action - For a product to be sticky, it has to be simple and easy to use so that there are no barriers to adoption and usage...." Read more

"...In addition to providing the Hook Model, Mr. Eyal gives specific to do steps, discusses the moral implications of misusing the model and gives some..." Read more

"...The book provides specific steps to implement the ideas and exercises, as well as a key bullet point list of important items to remember...." Read more

46 customers mention "Engaging content"46 positive0 negative

Customers find the book's content engaging and interesting. They say it provides useful, actionable information and a contemplative experience. Readers appreciate the helpful examples and activities that help build products that engage users in helpful ways.

"...It is truly a well-written resource that both offers useful, actionable information and a contemplative experience for everyday readers on behavior..." Read more

"...for actual application in design - it is research presented in an interesting and digestible way...." Read more

"...It's extremely well written with helpful examples, activities to help your user flow and design, and is based on actual data rather than theory...." Read more

"I'm not sure of the validity of certain parts but it's definitely interesting. As a reader and builder I'd be curious to test some of these pieces...." Read more

26 customers mention "Pacing"21 positive5 negative

Customers find the book's pacing fast and engaging. They say it's a quick read with a time-saving technique. The book is well-written and concise, making it easy to understand quickly.

"This book was generally fun to read, went by fast, and is relatively informative regarding the psychology behind habit-forming products...." Read more

"...Eyal offers both a time-saving technique, but also a more nuanced approach to nurturing leads and client relationships in general...." Read more

"...It was a fun and fast read. It portrays a lean model for thinking about product development...." Read more

"...It's a quick, easy read and one that I think most will get value from." Read more

25 customers mention "Actionable"25 positive0 negative

Customers find the book's approach actionable. They appreciate the practical exercises and insights into triggers, cues, and rewards that drive repeat usage of products and apps. The book offers a mix of theory, examples, and action items in a quick read. It demystifies the mechanisms that create repeat usage of a product or app.

"...implement the ideas and exercises, as well as a key bullet point list of important items to remember...." Read more

"...Nir has done a great job demystifying the triggers, cues, and rewards embedded in popular, ‘sticky’ services such as Twitter, Facebook, and..." Read more

"...It's built on the same solid research base, yet much closer to practice and much more relevant to today's tech world...." Read more

"...to someone that is now a year into his job, Nir did a great job breaking down the steps in his "hook" model for anyone to be able to..." Read more

22 customers mention "Eye opening"22 positive0 negative

Customers find the book insightful and helpful for creating software products. It offers a detailed view of building the right hooks and making them usable and appealing. The book provides a firm spotlight on the nuances that separate winners from losers. They appreciate the clear path laid out in the book and the example of the Bible App as a great example of the plan suggested. Overall, customers find the book lucid and insightful, offering unique perspectives not often encountered.

"...Very lucid and clearly lays out the path to create a product that 'hooks' people...." Read more

"...It's a fast and easy read at about 200 pages with images inflating the page total. If you can get this on sale for $5, buy it...." Read more

"Very interesting vision that explains lots of things that we see on our mobile apps and online platforms every day and will inspire you to design..." Read more

"...It is articulately written and it highlights key takeaways and questions to ask oneself in a very clear fashion...." Read more

20 customers mention "Book length"13 positive7 negative

Customers have different views on the book's length. Some find it short and to the point, with only 140 pages. Others feel it could use more depth and is not a recommended read.

"...It's quick to read (only 140 pages), to-the-point and made a world of difference to our concept&design challenges...." Read more

"...It's short and concise. You WILL learn something actionable...." Read more

"...In other words, this is not a book you will read only once." Read more

"...The book is thankfully short and to the point, although some of the supporting examples seemed to focus on correlation rather than causation,..." Read more

Foundational for Viral Marketing Strategy
5 out of 5 stars
Foundational for Viral Marketing Strategy
For December 2023 I chose "Hooked" by Nir Eyal (2014/2019).I found this book on Amazon and it was highly rated and referred. I loved the context of this book and speaking to the psychological aspect of 'viral' videos/products/etc. It was a little out of date but I thought it was a good read to sharpen my viral marketing skills.~~~~~~~💡Here are my favorite quotes💡:"companies must learn not only what compels users to click but also what makes them tick.""predictable [feedback loops] don't create desire.""the exciting juxtaposition of relevant and irrelevant, tantalizing and plain, beautiful and common, sets [the] brain's dopamine system aflutter.""Many entrepreneurs fall into the trap of building products that are only marginally better than existing solutions.""Your product must ultimately be useful.""relationship triggers drive growth because people love to tell one another about a wonderful offer.""Looking for discrepancies exposes opportunities.""To initiate action, doing must be easier than thinking.""How many steps does it take before users obtain the reward they come from?""the wave of habit-forming technologies [are] the 'cigarette of this century'..."~~~~💭 That last quote reminds me of the Netflix documentary - "The Social Dilemma" https://lnkd.in/gqPJYX6d - which is a must watch.Nir did a great job explaining the parts of viral/addictive content and apps.An excellent read and perfect for that FOUNDATIONAL understanding of building a new app/tool/anything.
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Top reviews from the United States

  • Reviewed in the United States on January 19, 2025
    Hooked is perfectly structured and easy to read. A ton of valuable information for anybody designing a product and wants to figure our the technical aspect of how to keep them coming back for more.
  • Reviewed in the United States on May 30, 2024
    This book was generally fun to read, went by fast, and is relatively informative regarding the psychology behind habit-forming products.

    It tells you how/why people get hooked on certain games and apps.

    However, I don’t think it delivers on its promise of telling you “how to build habit-forming products.”

    Instead, he reveals the mind games involved and then gives you homework to figure out the building part for yourself, with no specific guidance.

    And that’s fine, I guess, but this book should probably be marketed as more of an introduction to habit-forming products. It’s great for that!

    In fact, it may be a good introduction to Wesley Bush’s “Product-Led Growth” book. Let Eyal break down the psychology for you, then let Bush give you specific ideas about how to apply it.
    11 people found this helpful
    Report
  • Reviewed in the United States on January 13, 2025
    Very nicely written, and important for improving your product-thinking.
  • Reviewed in the United States on February 19, 2016
    Behavior and technology have a tenuous relationship with one another; however, one has always tried to inform the other. Hooked by Nir Eyal presents a very interesting approach to how understanding habit formation (and behavior in general) can be helpful in reaching business-oriented goals for all professional levels. The simple truth is that majority of observable human behavior is primarily an instance of behavior elicited by an antecedent, and then rewarded (or punished). This behavioral relationship, when reinforced over time, becomes a habit. Sounds modest enough. Eyal’s explanation is elegant and easy to understand, centered around four events:

    Trigger Behavior
    Perform Action
    Variable Reward for Action
    Commitment to Product
    He manages to be both simple and accurate, and still only come in at a little over two hundred pages. It is in the unified and consistent approach to this behavior methodology and how it forms a habit where his content really shines. It should come as no surprise that the behavior model itself harkens back to an operant model of conditioning, but this in no way diminishes Eyal’s approach. His addition is commitment, which is the holy grail for behavior psychologists, as program adherence is difficult to maintain.

    Eyal sees this fourth step as an answer to a nebulous question.

    Let’s walk through his process. A potential customer is alerted to your service or product by a trigger; the behavior proceeds in short order. This feels firmly rooted in the antecedent-behavior relationship. Then comes the most important part: rewarding the behavior. Behavior psychologists (enthusiasts like myself) always err on the side of intermittent schedules of reinforcements, which is a fancy way of saying you don’t always get the reward, but it is offered frequently enough that the reward is constantly being chased. It is the variability in the reward that gives it real value, as it demonstrates both engagement and authenticity in the process, which then feeds future instances––and on and on it goes.

    Habit formation is the key to both delegation and hacking business growth. Learning what behavior relationships are not well formed allows you to free up time accordingly by having an assistant step in with a well-designed process for accomplishing those troublesome behaviors. Eyal offers both a time-saving technique, but also a more nuanced approach to nurturing leads and client relationships in general. The true strong suit of the book is its accessibility, making it a wonderful portal into applied behavior analysis for business. It is truly a well-written resource that both offers useful, actionable information and a contemplative experience for everyday readers on behavior engineering. If you haven’t read it yet, I highly recommend that you do.

    This was originally posted on: [...]
    8 people found this helpful
    Report
  • Reviewed in the United States on February 7, 2024
    For December 2023 I chose "Hooked" by Nir Eyal (2014/2019).

    I found this book on Amazon and it was highly rated and referred. I loved the context of this book and speaking to the psychological aspect of 'viral' videos/products/etc. It was a little out of date but I thought it was a good read to sharpen my viral marketing skills.

    ~~~~~~~

    💡Here are my favorite quotes💡:

    "companies must learn not only what compels users to click but also what makes them tick."

    "predictable [feedback loops] don't create desire."

    "the exciting juxtaposition of relevant and irrelevant, tantalizing and plain, beautiful and common, sets [the] brain's dopamine system aflutter."

    "Many entrepreneurs fall into the trap of building products that are only marginally better than existing solutions."

    "Your product must ultimately be useful."

    "relationship triggers drive growth because people love to tell one another about a wonderful offer."

    "Looking for discrepancies exposes opportunities."

    "To initiate action, doing must be easier than thinking."

    "How many steps does it take before users obtain the reward they come from?"

    "the wave of habit-forming technologies [are] the 'cigarette of this century'..."

    ~~~~

    💭 That last quote reminds me of the Netflix documentary - "The Social Dilemma" https://lnkd.in/gqPJYX6d - which is a must watch.

    Nir did a great job explaining the parts of viral/addictive content and apps.

    An excellent read and perfect for that FOUNDATIONAL understanding of building a new app/tool/anything.
    Customer image
    5.0 out of 5 stars Foundational for Viral Marketing Strategy
    Reviewed in the United States on February 7, 2024
    For December 2023 I chose "Hooked" by Nir Eyal (2014/2019).

    I found this book on Amazon and it was highly rated and referred. I loved the context of this book and speaking to the psychological aspect of 'viral' videos/products/etc. It was a little out of date but I thought it was a good read to sharpen my viral marketing skills.

    ~~~~~~~

    💡Here are my favorite quotes💡:

    "companies must learn not only what compels users to click but also what makes them tick."

    "predictable [feedback loops] don't create desire."

    "the exciting juxtaposition of relevant and irrelevant, tantalizing and plain, beautiful and common, sets [the] brain's dopamine system aflutter."

    "Many entrepreneurs fall into the trap of building products that are only marginally better than existing solutions."

    "Your product must ultimately be useful."

    "relationship triggers drive growth because people love to tell one another about a wonderful offer."

    "Looking for discrepancies exposes opportunities."

    "To initiate action, doing must be easier than thinking."

    "How many steps does it take before users obtain the reward they come from?"

    "the wave of habit-forming technologies [are] the 'cigarette of this century'..."

    ~~~~

    💭 That last quote reminds me of the Netflix documentary - "The Social Dilemma" https://lnkd.in/gqPJYX6d - which is a must watch.

    Nir did a great job explaining the parts of viral/addictive content and apps.

    An excellent read and perfect for that FOUNDATIONAL understanding of building a new app/tool/anything.
    Images in this review
    Customer image
    Customer image
    4 people found this helpful
    Report

Top reviews from other countries

Translate all reviews to English
  • Amir
    5.0 out of 5 stars Very nice book
    Reviewed in the United Arab Emirates on November 25, 2024
    New info , adds up to my knowledge ❤️
  • Arjune Venkataramani
    5.0 out of 5 stars Must read for product marketers and product managers
    Reviewed in India on April 28, 2024
    A must read for all product marketers looking to increase customer engagement with products

    In today’s competitive, digital and AI landscape, creating a product that not only sells but becomes an integral part of customers daily routine is the holy grail for product marketers

    Nir Eyal, provides compelling roadmap to achieve just this. Here’s the breakdown that highlights key takeaways and their applications for marketing leaders

    Nir Eyal, ends the book with critical reflection on the 𝗲𝘁𝗵𝗶𝗰𝘀 of these techniques, it’s our responsibility to use these insights to enhance customer experience, not to exploit them.

    Nir Eyal’s wisdom is roadmap for creating products that stick. He says ”𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗵𝗼 𝗳𝗼𝗿𝗺 𝘀𝘁𝗿𝗼𝗻𝗴 𝘂𝘀𝗲𝗿 𝗵𝗮𝗯𝗶𝘁𝘀 𝗲𝗻𝗷𝗼𝘆 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲” = 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲

    Product marketers can use knowledge responsibly and shape products that aren’t just part of the routine but improve everyday life.

    Happy Reading!
    Customer image
    Arjune Venkataramani
    5.0 out of 5 stars Must read for product marketers and product managers
    Reviewed in India on April 28, 2024
    A must read for all product marketers looking to increase customer engagement with products

    In today’s competitive, digital and AI landscape, creating a product that not only sells but becomes an integral part of customers daily routine is the holy grail for product marketers

    Nir Eyal, provides compelling roadmap to achieve just this. Here’s the breakdown that highlights key takeaways and their applications for marketing leaders

    Nir Eyal, ends the book with critical reflection on the 𝗲𝘁𝗵𝗶𝗰𝘀 of these techniques, it’s our responsibility to use these insights to enhance customer experience, not to exploit them.

    Nir Eyal’s wisdom is roadmap for creating products that stick. He says ”𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘄𝗵𝗼 𝗳𝗼𝗿𝗺 𝘀𝘁𝗿𝗼𝗻𝗴 𝘂𝘀𝗲𝗿 𝗵𝗮𝗯𝗶𝘁𝘀 𝗲𝗻𝗷𝗼𝘆 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗼𝘁𝘁𝗼𝗺 𝗹𝗶𝗻𝗲” = 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲

    Product marketers can use knowledge responsibly and shape products that aren’t just part of the routine but improve everyday life.

    Happy Reading!
    Images in this review
    Customer image
    Customer image
  • Salome Jucken
    5.0 out of 5 stars Hält was es verspricht
    Reviewed in Germany on January 17, 2024
    Super geschriebenes Buch, das ohne großes Blabla, aber dennoch anschaulich die wichtigen Daten und Fakten aufzählt. Es ist erschreckend, wie sehr einem danach auffällt, welche Produkte man verwendet.
    Empfehlenswert für alle Produktdesigner, Produktmanager, Game- und Appentwickler.
  • Charles Brown
    5.0 out of 5 stars Praktische boek voor elke ondernemer!
    Reviewed in the Netherlands on March 17, 2023
    Goed geschreven boek en praktisch toepasbaar! De duidelijke voorbeelden en casestudies geven diepgang op hetgeen de auteur aan de lezer wil overbrengen.
  • Oscar555
    4.0 out of 5 stars Good written
    Reviewed in Sweden on July 24, 2022
    Even if you’re not interested in starting a business I’ll still give it a read if I was you. It shows the tricks and marketing behind large companies and is enjoyable