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Tamiesh Sood Tamiesh Sood is an Influencer

Founder at Neoforms

Celebrities are turning entrepreneurs and there’s a good reason behind it The entrepreneurship bug has bitten celebrities & athletes across the world. They now choose to launch their own brands over promotion deals. Earlier, A list celebs entered into licensing or promotion deals. This essentially means lending their names to a brand for a fixed period of time in return for a Fixed fee + Royalty on sales But things are changing now, and here’s why 👇 ✔️ Firstly, Celebs want full creative control over design, distribution, and marketing. ✔️ Secondly, since they are driving the sales, they want a bigger chunk of the pie, in this case, the entire pie ✔️ Finally, a brand once established will compound over a period of time. A licensing deal is valid only till they’re in their prime. Specially relevant for athletes George Clooney, Kate Hudson and Jessica Alba have launched massively successful brands In India, Virat Kohli launched his clothing line Wrogn, Riteish Deshmukh along with Genelia launched a Vegan meat startup. Since celeb lead brands have a lower Cost of Acquisition when compared to traditional brands, it makes total sense to take the entrepreneurship route and build for the long term. #Celebledbrands #D2C #d2cnerd #licreatoraccelerator

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1y

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