Anushka Sharma explores Myntra's beauty options in new ad
Sharma is the brand ambassador for the platform's beauty category
Myntra has signed-up Bollywood actor Anushka Sharma as its brand ambassador for the ‘Beauty’ category and rolled out an enthralling ad film with the diva to promote its proposition in the beauty and personal care space. Anushka’s personality builds relatability with customers in the film while highlighting Myntra’s wide beauty portfolio comprising the leading brands and products in the space catering to every individual's unique beauty needs.
The campaign's core idea ‘Find Your Own Beauty’ enables customers to arrive at their desired products, giving them the option to select from a range of ~70000 beauty and personal care styles from over 1400 international, domestic and D2C brands on Myntra like, M.A.C, Estee Lauder, Anomaly, Bobbi Brown, and Forest Essentials, among others. The platform’s tech innovations in this space such as the skin analyser, product finder, beauty profile and virtual try-on and curated selections by brands aid customers to choose products of their choice as per their skin tone, texture, type, and needs, reinforcing Myntra’s position as India's beauty expert. Myntra’s two-day delivery feature that covers a large part of its portfolio and the use of sustainable packaging for the beauty and personal care products offer an enhanced shopping experience to customers.
Speaking on the launch of the ad film, Sunder Balasubramanian, CMO, Myntra, said, “Beauty is a natural extension to fashion. As one of the leading fashion destinations of the country, now Myntra’s fast-growing beauty and personal care offerings bring together an extensive collection of international, domestic and D2C brands that cater to the needs and demands of every shopper. In addition, our services like the delivery speed proposition (M-Express) ensure that our customers have a superlative shopping experience. The new ad film with Anushka Sharma enhances Myntra’s position as India’s new beauty destination, while putting forth our wide set of offerings in an engaging manner. The film will create a strong recall about the wide range of beauty options available, to serve every customer’s unique needs. ”
On the launch of her new ad film with Myntra, Bollywood icon, Anushka Sharma, said, “Being an avid beauty enthusiast myself, representing Myntra Beauty was a no-brainer, as it’s a platform that offers products for everyone, regardless of the stage of a shopper’s beauty journey. I believe the ad-film will resonate well with consumers as it captures and delivers the message upfront in a very relatable manner. We had great fun shooting for the film and am eagerly waiting for the audience to watch it as well.
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e4m Play Streaming Media Awards 2024: ‘Content & Talent’ jury meet tomorrow
The Content & Talent jury meet will be chaired by Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures
The exchange4media Group is thrilled to announce the fifth edition of e4m Play Streaming Media Awards on May 9 in Mumbai. Ahead of the awards night, the esteemed jury is set to meet and choose the winners for exemplary works. The Content/Talent jury meet for the e4m Play Streaming Media Awards 2024 will be held in Mumbai on April 19.
This is the second round of the jury meet. Earlier, the ‘Brand Jury’ meet was held on April 16. At the jury meet, industry luminaries from the advertising, marketing and media world will gather to finalise the winners from a wide range of categories.
The content/talent jury meet will be chaired by Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.
e4m Play Streaming Media Awards aim to recognise, honour and celebrate the talent, content, brands and platforms for their excellence, creativity, innovation and outstanding work. The categories that will be judged by the esteemed jury on April 19 include ‘Content and Talent Categories’. The prestigious awards recognise and celebrate remarkable achievements across five main categories, each of which is subdivided into specific sub-categories.
Apart from jury chair Amit Sharma, the other jury members include Arpan Bhattacharya, Executive Director - Head of Creative, Lowe Lintas; Amer Jaleel, Founder, The Curativity; Dnyanesh Zoting, Director & Writer; Dimple Kharbanda, Producer & Founder, Kangra Talkies Pvt ltd; Devendra Deshpande, Chief Executive Officer, Friday FilmWorks; Hemant Shringy, Chief Creative Officer, BBDO India; Kartik Smetacek, Chief Creative Officer, L&K Saatchi & Saatchi; Ketki Pandit, Producer; Mohaan Nadaar, Producer, TEAMO Productions; Mukund Olety, Chief Creative Officer, VMLY&R; Mayank Shekhar, Indian Film Critic, Journalist and Author; Mitrajit Bhattacharya, Founder and President, The Horologists and Nikhil Mirchandani, Former Chief Executive Officer, Vishal Bhardwaj Films.
The other jury members include Pops KV Sridhar, Global Chief Creative Officer, Nihilent Limited; Pallavi Chakravarti, Founder & CCO, Fundamental; Priti Shahani, Founder & Producer, Tusk Tale Films; Sandipan Bhattacharyya, Managing Director & Chief Creative Officer-South Asia, GREY Group; Shailja Saraswati, Chief Content Officer , Omnicom Media Group India; Sunetro Lahiri, Chief Creative Officer, The Glitch; Sejal Shah, Director, Producer & Co-Founder, Bombay Fables Motion Pictures; Varun Shah, Managing Partner, Publicis Production and Yash Kulshrestha, Chief Creative Officer, ^ a t o m.
For more details on e4m Play Streaming Media Awards 2024, click here.
ShareUorfi Javed wears 'bread' for The Health Factory
The collaboration is a part of the brand's #Bread Badlo Aadat Nahi campaign
The Health Factory has announced its latest collaboration with actor Uorfi Javed.
Partnering with fashion and social media icon Uorfi Javed, known for setting fashion trends, The Health Factory aims to capture the attention of Gen Z and a broader audience through an engaging social media reel. The reel ad will be shared across various digital and social media platforms and major media channels, offering entertaining content to encourage viewers to choose healthier Original Zero Maida Bread over regular whole wheat or brown bread.
Expressing her excitement about the collaboration, Uorfi Javed said, "As an actor, I hold deep commitment to staying healthy. I consciously opt for clean eating, prefer gluten free products as it is the way to go for a healthier gut, while propogating healthier lifestyle choices. The Health Factory's initiative is inspiring millennials and Gen Zs to reimagine their bread choices. It's been an absolute joy being a part of this campaign."
"At the heart of this collaboration lies the message encapsulated in the slogan #Bread Badlo Aadat Nahi (Change the Bread, Not the Habit), reflecting The Health Factory's innovative stance on reshaping attitudes towards bread consumption. Through compelling content, the collaboration aims to disseminate this message to a wider audience across various digital platforms," said the brand.