"An arts organization was seeking investment for a building dedicated to artist studio space. They identified the impacts of the project on artists, art-making, and audiences (cultural impact). Of the investors examining the project, all the arts funders were content. Bank of America, however, was unconvinced. "Only when the project added illustrations of community development, intergenerational activity, and youth engagement (social impact) were they ready to invest. In other words, only when impact crossed from cultural to social did it become visible for the non-arts funder in the room. "To position the arts as a social benefit sector, and to stand alongside health, education, environment, poverty reduction, and others delivering clear, universal social benefits, we need to become bilingual. We need to be able to speak both languages—cultural impact and social impact, translating as effortlessly as we can between them." —David Maggs
My question, though, is why the arts have to define themselves in terms of social impact. I know the obvious answer: to get the money. But in the long run are we damaging the arts by succumbing to this pressure to make them extensions of social programs?
I love David Maggs
I truly believe that in the coming years the only arts organizations that will survive and thrive are those that understand that is not JUST about the art. Art quality is important, but more importantly is how through the art we can add value to our communities needs and how we can transform their realities and needs. The tricky thing is how the big arts organizations that don’t have this in their mission will transition. It can’t be hypocritical, otherwise patrons and donors won’t buy it.
Emily Gann is someone I want to recognise for being one of the leading voices and leaders doing this in Australia. Her work is incredible (please check it out) and always lead with kindness and clarity for everyone involved. She and the team she leads have an exceptional knack for crafting impact led stories abut their work.
Totally agree Ruth Hartt, there’s a clear link between culture and well-being and even pride of place.
Wonderful! Let us say: social impact THROUGH art.
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6moHere’s the full piece: https://metcalffoundation.com/metcalf-story/art-and-social-impact/?mc_cid=2b315dedf0&mc_eid=6eeb716e79