Ruth Hartt’s Post

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Helping arts leaders unlock audience growth with customer-centric marketing

"An arts organization was seeking investment for a building dedicated to artist studio space. They identified the impacts of the project on artists, art-making, and audiences (cultural impact). Of the investors examining the project, all the arts funders were content. Bank of America, however, was unconvinced. "Only when the project added illustrations of community development, intergenerational activity, and youth engagement (social impact) were they ready to invest. In other words, only when impact crossed from cultural to social did it become visible for the non-arts funder in the room. "To position the arts as a social benefit sector, and to stand alongside health, education, environment, poverty reduction, and others delivering clear, universal social benefits, we need to become bilingual. We need to be able to speak both languages—cultural impact and social impact, translating as effortlessly as we can between them." —David Maggs

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Ruth Hartt

Helping arts leaders unlock audience growth with customer-centric marketing

6mo
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Scott Walters

Emeritus Professor of Drama, UNC Asheville

6mo

My question, though, is why the arts have to define themselves in terms of social impact. I know the obvious answer: to get the money. But in the long run are we damaging the arts by succumbing to this pressure to make them extensions of social programs?

Holly Mathieson

Full-stack Software Engineer - Javascript | Node.js | React | PostgreSQL

6mo

I love David Maggs

Maria Catalina Prieto Vasquez

Arts manager. Passionate about the power of music to transform our society.

6mo

I truly believe that in the coming years the only arts organizations that will survive and thrive are those that understand that is not JUST about the art. Art quality is important, but more importantly is how through the art we can add value to our communities needs and how we can transform their realities and needs. The tricky thing is how the big arts organizations that don’t have this in their mission will transition. It can’t be hypocritical, otherwise patrons and donors won’t buy it.

Susan Eldridge

Improving work culture and training programs in performing arts.

6mo

Emily Gann is someone I want to recognise for being one of the leading voices and leaders doing this in Australia. Her work is incredible (please check it out) and always lead with kindness and clarity for everyone involved. She and the team she leads have an exceptional knack for crafting impact led stories abut their work.

Mark Davies

Advocating Drogheda’s Evening and Night Time Economy

6mo

Totally agree Ruth Hartt, there’s a clear link between culture and well-being and even pride of place.

Chris Dingjan

general manager / verenigingsmanager

6mo

Wonderful! Let us say: social impact THROUGH art.

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