Technology
The 50 Most Visited Websites in the World
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The 50 Most Visited Websites In the World
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If you spend any time online, it’s likely you’re familiar with some of the world’s most visited websites. On today’s internet, a handful of giants have unmatched dominance.
Top Three Websites (Monthly visits):
- Google: 92.5 billion
- YouTube: 34.6 billion
- Facebook: 25.5 billion
Together, the top three websites rake in 152 billion visits monthly, outpacing the next 47 websites combined. What’s more, as the pandemic transformed everything from the way we work, learn, communicate, and shop—a majority of these activities migrated online.
In this new visualization, we look at the most visited websites around the world, drawing data from SimilarWeb (as of November 2020).
The Top Global Websites
Servicing over two trillion search queries annually through its network, Alphabet-owned Google ranks highest with its flagship domain, Google.com. Google derives approximately 80% of its earnings from ad revenues.
Rank | Website | Monthly Visitors | Country of Origin | Category |
---|---|---|---|---|
1 | Google.com | 92.5B | U.S. | Search Engines |
2 | Youtube.com | 34.6B | U.S. | TV Movies and Streaming |
3 | Facebook.com | 25.5B | U.S. | Social Networks and Online Communities |
4 | Twitter.com | 6.6B | U.S. | Social Networks and Online Communities |
5 | Wikipedia.org | 6.1B | U.S. | Dictionaries and Encyclopedias |
6 | Instagram.com | 6.1B | U.S. | Social Networks and Online Communities |
7 | Baidu.com | 5.6B | China | Search Engines |
8 | Yahoo.com | 3.8B | U.S. | News and Media |
9 | xvideos.com | 3.4B | Czech Republic | Adult |
10 | pornhub.com | 3.3B | Canada | Adult |
11 | Yandex.ru | 3.2B | Russia | Search Engines |
12 | Whatsapp.com | 3.1B | U.S. | Social Networks and Online Communities |
13 | Amazon.com | 2.9B | U.S. | Marketplace |
14 | xnxx.com | 2.9B | Czech Republic | Adult |
15 | Zoom.us | 2.7B | U.S. | Computers Electronics and Technology |
16 | Live.com | 2.5B | U.S. | |
17 | Netflix.com | 2.4B | U.S. | TV Movies and Streaming |
18 | Yahoo.co.jp | 2.4B | Japan | News and Media |
19 | Vk.com | 1.8B | Russia | Social Networks and Online Communities |
20 | Reddit.com | 1.6B | U.S. | Social Networks and Online Communities |
21 | Office.com | 1.6B | U.S. | Programming and Developer Software |
22 | Naver.com | 1.5B | South Korea | News and Media |
23 | Pinterest.com | 1.3B | U.S. | Social Networks and Online Communities |
24 | Discord.com | 1.2B | U.S. | Social Networks and Online Communities |
25 | Linkedin.com | 1.2B | U.S. | Social Networks and Online Communities |
26 | Cnn.com | 1.2B | U.S. | News and Media |
27 | xhamster.com | 1.2B | Cyprus | Adult |
28 | Microsoft.com | 1.1B | U.S. | Programming and Developer Software |
29 | Mail.ru | 1.1B | Russia | |
30 | Globo.com | 1.0B | Brazil | News and Media |
31 | Bing.com | 1.0B | U.S. | Search Engines |
32 | Twitch.tv | 1.0B | U.S. | Video Games Consoles and Accessories |
33 | Google.com.br | 1.0B | Brazil | Search Engines |
34 | QQ.com | 981.3M | China | News and Media |
35 | Microsoftonline.com | 968.9M | Unknown | Programming and Developer Software |
36 | ebay.com | 957.1M | U.S. | Marketplace |
37 | Msn.com | 885.4M | U.S. | News and Media |
38 | News.yahoo.co.jp | 839.8M | Japan | News and Media |
39 | Duckduckgo.com | 819.4M | U.S. | Search Engines |
40 | Ok.ru | 764.9M | Russia | Social Networks and Online Communities |
41 | Walmart.com | 718.6M | U.S. | Marketplace |
42 | Bilibili.com | 686.0M | China | Animation and Comics |
43 | Tiktok.com | 663.2M | China | Social Networks and Online Communities |
44 | Paypal.com | 657.2M | U.S. | Financial Planning and Management |
45 | Google.de | 624.5M | Germany | Search Engines |
46 | Amazon.co.jp | 619.2M | Japan | Marketplace |
47 | Aliexpress.com | 611.0M | China | Marketplace |
48 | Amazon.de | 608.8M | Germany | Marketplace |
49 | Rakuten.co.jp | 593.4M | Japan | Marketplace |
50 | Amazon.co.uk | 579.7M | United Kingdom | Marketplace |
Coming in second, social networking platform Facebook has a user base of 2.7 billion. On average, users spend 34 minutes on the site daily, while 36% of users say it’s also where they get their news—higher than any other social network.
As the leading search engine in China, Baidu (#7) received 5.6 billion visitors in November. Baidu is also branching out its business— venturing into electric vehicles (EVs) in a partnership with China-based automaker Geely.
As video conferencing vaulted in demand during the pandemic, Zoom (#15), launched into the most visited websites with 2.7 billion visitors monthly. Similarly, TikTok (#43) became a freshly minted addition.
The Most Visited Websites, By Country of Origin
With 27 sites on the list, the U.S. remains a dominant player. While its reach is highly concentrated on a global level, just a handful of companies own a majority of these sites.
See the static version of each regional graphic here.
Microsoft (#28), for instance, owns seven of the top sites in the world including LinkedIn (#25) and Live.com (#16). Amazon (#13), on the other hand owns five including Twitch.tv (#32), along with popular Amazon-focused domains in Japan, U.K., and Germany.
China holds five top websites: Baidu (#7), QQ (#34), Bilibili (#42), TikTok (#43), and AliExpress (#47). The Tencent-owned QQ.com, ranks as the top news site in China, with over 981 million monthly visits. Like WeChat, QQ also provides a popular messaging platform.
Just four of the most visited websites globally are based in both Russia and Japan, while the rest of the world account for 10 top sites altogether.
Reaching New Heights
While global internet patterns are clearly dominated by a few titans, what can we make of their recent traffic growth?
Between June 2019 and November 2020, Google’s monthly visitors increased 52.9%. Among the most visited websites globally, this rate of growth falls only behind Instagram (#6) at 89.1% and Twitter (#4) at 67.1%.
Wikipedia (#5), a non-profit website that originated in 2001 by Larry Sanger and Jimmy Wales realized over 30% growth.
While large tech companies have only accelerated their market share—Google makes up roughly 90% of the search ad market—several regulatory bodies are placing greater scrutiny on them. An October 2020 antitrust report suggested that Big Tech is in fact anti-competitive, drawing comparisons with oil tycoons of the 19th and 20th centuries.
With these key forces in mind, it raises a critical question: is there a limit to their growth?
Technology
Countries With the Highest Rates of Crypto Ownership
While the U.S. is a major market for cryptocurrencies, two countries surpass it in terms of their rates of crypto ownership.
Countries With the Highest Rates of Crypto Ownership
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
This graphic ranks the top 10 countries by their rate of cryptocurrency ownership, which is the percentage of the population that owns crypto. These figures come from crypto payment gateway, Triple-A, and are as of 2023.
Data and Highlights
The table below lists the rates of crypto ownership in the top 10 countries, as well as the number of people this amounts to.
Country | % of Population Who Own Crypto | # of Crypto Owners |
---|---|---|
🇦🇪 United Arab Emirates | 30.4 | 3M |
🇻🇳 Vietnam | 21.2 | 21M |
🇺🇸 U.S. | 15.6 | 53M |
🇮🇷 Iran | 13.5 | 12M |
🇵🇭 Philippines | 13.4 | 16M |
🇧🇷 Brazil | 12 | 26M |
🇸🇦 Saudi Arabia | 11.4 | 4M |
🇸🇬 Singapore | 11.1 | 665K |
🇺🇦 Ukraine | 10.6 | 4M |
🇻🇪 Venezuela | 10.3 | 3M |
Note that if we were to rank countries based on their actual number of crypto owners, India would rank first at 93 million people, China would rank second at 59 million people, and the U.S. would rank third at 52 million people.
The UAE Takes the Top Spot
The United Arab Emirates (UAE) boasts the highest rates of crypto ownership globally. The country’s government is considered to be very crypto friendly, as described in Henley & Partners’ Crypto Wealth Report 2023:
In the UAE, the Financial Services Regulatory Authority (FSRA-ADGM) was the first to provide rules and regulations regarding cryptocurrency purchasing and selling. The Emirates are generally very open to new technologies and have proposed zero taxes for crypto owners and businesses.
Vietnam leads Southeast Asia
According to the Crypto Council for Innovation, cryptocurrency holdings in Vietnam are also untaxed, making them an attractive asset.
Another reason for Vietnam’s high rates of ownership could be its large unbanked population (people without access to financial services). Cryptocurrencies may provide an alternative means of accessing these services without relying on traditional banks.
Learn More About Crypto From Visual Capitalist
If you enjoyed this post, be sure to check out The World’s Largest Corporate Holders of Bitcoin, which ranks the top 12 publicly traded companies by their Bitcoin holdings.
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