Twitter king Dril on Musk’s chaotic reign

With over 1.7 million followers, Dril, known for his absurdist humor, is the type of influencer who could only emerge on an app like Twitter.

Dril started his account in September 2008, just two years after Twitter launched, and as the platform grew, so did his impact. He became the face of what’s often referred to as “weird Twitter,” a broad and amorphous coalition of comedy accounts. Now, for many Twitter users, he serves as a kind of canary in the coal mine. “If dril leaves twitter nothing will be left,” one user tweeted. “If @dril leaves Twitter, Twitter’s basically dead even if it doesn’t actually die,” another said.