Philips Sonicare Leverages Spotify to Encourage Two Minutes More for Self-Care
Philips Sonicare, the #1 dental professional recommended sonic toothbrush brand worldwide, is using Spotify, the world’s most popular audio platform, to bring people customized playlists that help provide motivation during daily rituals. Through a unique online experience at philipssonicare.withspotify.com, Spotify users will get a custom playlist based on their listening habits that motivates them to take the two extra minutes to invest in themselves, and enter for the chance to win three months free of Spotify Premium. Philips Sonicare knows when you take two minutes to do something right, like brushing your teeth just like the dentist recommends, great things can happen.
All Philips Sonicare electric toothbrushes are designed with unique technology to help get the most out of the dental professional-recommended two-minute brushing cycle. Philips Sonicare 4100 comes equipped with a two-minute SmarTimer™ to ensure proper brush time and a Quadpacer to signal when to move to the next section of the mouth, for a whole mouth clean. By making it simple and easy to practice good oral health rituals, Philips Sonicare toothbrushes empower people to feel confident in their smiles and start their day off right.
“Whether it’s a workout, getting ready in the morning or your daily toothbrushing ritual, an extra two minutes for self-care can boost your confidence and make you shine,” said Brett Bardsley, Senior Director of Marketing for Philips Sonicare. “We all have those songs that can push us forward and make us feel unstoppable, and with Spotify we wanted to bring that to people in their everyday routines. We want people to feel that same sense of accomplishment with using our toothbrushes.”
Inspired by the two minutes twice-a-day toothbrushing dentists recommend, the custom Spotify playlists offer motivational music based on listening habits to encourage listeners to adopt habits and create their best selves. The playlists use music to bring to life that feeling of hitting a stride and knowing you are giving something your best.
Visitors to philipssonicare.withspotify.com will be prompted to identify the moments where they need some extra motivation, such as a morning commute or a tough workout. Based on a single song and personalized user data, Spotify will share a completely customized, curated playlist with this information and listener habits to their Spotify library. After building a custom playlist, people can enter for a chance to win three months free of Spotify Premium and receive 15% off a Philips product on Philips.com. The microsite experience kicks off today and the sweepstake runs through November 30, 2022.
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