Philippe Borremans’ Post

At our company, we approach creative problem-solving in PR and communications with a multi-faceted strategy tailored to each client's unique needs. We begin by thoroughly understanding the client's goals, target audience, and industry landscape. Then, we brainstorm innovative ideas and strategies that align with these objectives, leveraging our team's diverse perspectives and expertise. Our approach involves thinking outside the box and exploring unconventional solutions to address challenges. We encourage collaboration and open communication, fostering an environment where creativity flourishes. Through creative storytelling, strategic messaging, and engaging content, we strive to capture the attention of our audience and deliver impactful results for our clients. Furthermore, we continuously evaluate and adapt our strategies based on feedback and data insights, ensuring that our approach remains effective and relevant in an ever-evolving PR landscape. By embracing creativity and innovation, we empower our team to tackle complex problems and deliver compelling communication solutions that resonate with our clients and their audiences. #pr #dalapr #publicrelations

Are you truly capturing the impact of your communications? It's time to move beyond traditional metrics and dive deep into the insights that matter. As a global leader in media intelligence, We've witnessed the transformative power of advanced media monitoring in shaping strategic communication. From PR measurement to competitive analysis, the right tools can unveil the true influence of your messaging on brand perception and audience behavior. https://bit.ly/3OvNTcZ

A PR strategy is a plan of action designed to manage and shape the public perception of a company, brand, or individual. It involves identifying target audiences, crafting key messages, and implementing tactics to effectively communicate with the public. Always remember that a successful PR strategy requires consistency, transparency, and authenticity. It should align with your overall business goals and values to build trust and credibility with your target audience. What are some of the steps you take to develop an effective PR strategy? #brand #communication #publicrelations #media #socialmedia #management #communications #strategy

Four things to remember when devising your PR strategy 1. Audience Alignment 🎯 - Know who you're speaking to. Tailoring messages to resonate with your audience is paramount to any PR campaign's success. 2. Clear Objectives 📈 - Define what success looks like. Set SMART goals to measure the impact of your efforts precisely. 3. Storytelling Mastery 📖 - Compelling narratives capture attention. Weave your brand’s values and mission into stories that speak to the heart and mind. 4. Crisis Management 🆘 - Be prepared to tackle unexpected issues. A robust plan for potential crises maintains brand integrity under fire. Crafting the perfect PR campaign is an art and a science. Keep these pillars in mind to build trust and make an enduring impression! #PRStrategy #CommunicationExcellence #BrandStorytelling #CrisisManagement #SMARTgoals #PublicRelationsSuccess

“Alive’s knowledge of creativity was excellent – it really brought out our team’s strengths and showed that we can come up with some brilliant ideas when we get together.” This comms team wanted to bring their new strategy to life and ensure their organisation’s objectives were front and centre in their work. So we went along for the day to help them figure out how! We covered four key areas: 💥 The foundations – focusing on priorities, for the team and organisation, and the importance of proper planning 💥 Connecting – developing the message, telling the story, and using behaviour change techniques 💥 Delivering – identifying and targeting audiences 💥 Creative ideas and inspiration – developing a more creative mindset and ways to inspire and prompt fresh ideas We helped this team develop a shared sense of purpose and a more strategic approach to their comms, as well as unleashing their inner creativity! Link to case study: https://lnkd.in/dx-zuqfW #Ideas #Creativity #Strategy #Communication #InternalCommunication #Teamwork ………………………… Alive With Ideas is a full service communications agency fuelled by creative ideas. We’re on your side and in your corner.

Are you truly capturing the impact of your communications? It's time to move beyond traditional metrics and dive deep into the insights that matter. As a global leader in media intelligence, we've witnessed the transformative power of advanced media monitoring in shaping strategic communication. From PR measurement to competitive analysis, the right tools can unveil the true influence of your messaging on brand perception and audience behavior. https://bit.ly/3OvNTcZ

Here's a great list of KPIs for measuring corporate communications from fellow Forbes contributors. I prefer to focus on engagement percentage, or the ratio of comments, likes and shares of a post or piece of content to its overall reach. A high engagement rate means the audience identifies and interacts with the content that was posted. This levels the field when comparing different sizes of audiences to understand what’s working best. https://lnkd.in/giMtXcx4

Want to master strategic communication? Start by asking crucial questions: 1. Who is your target audience and why do they need to hear from you? 2. Define the message content clearly. 3. Plan how and when to deliver your message effectively. 4. Select the appropriate channels for maximum reach. By answering these, you pave the way for impactful communication strategies that resonate with your intended audience! #communicationmatters