Twitter alternative: how Mastodon is designed to be “antiviral”
The new social software is subtly designed to reduce the huge, viral surges of attention we see on Twitter.
Published in
9 min readNov 9, 2022
Back in 2017 I wrote a short column for Wired about “antiviral” design.
I’d recently been using some fun, experimental web services, like Rob Beschizza’s…