| Selling the premium in freemium X Gu, PK Kannan, L Ma Journal of Marketing 82 (6), 10-27, 2018 | 124 | 2018 |
| The dark side of mobile app adoption: Examining the impact on customers’ multichannel purchase X Gu, PK Kannan Journal of Marketing Research 58 (2), 246-264, 2021 | 40 | 2021 |
| Opportunities and challenges of using biometrics for business: Developing a research agenda A De Keyser, Y Bart, X Gu, SQ Liu, SG Robinson, PK Kannan Journal of Business Research 136, 52-62, 2021 | 36 | 2021 |
| How companies can get the most out of a freemium business model X Gu, PK Kannan, L Ma Harvard Business Review 20, 2019 | 10 | 2019 |
| Selecting and Optimizing the Freemium Sales Model PK Kannan, X Gu, HA Li Impact at JMR, 2023 | 8* | 2023 |
| Growing Sales with Influencers in Livestreaming Commerce X Gu, X Zhang, PK Kannan working paper, 2022 | 5 | 2022 |
| EXPRESS: Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales X Gu, X Zhang, PK Kannan Journal of Marketing, 2023 | 3 | 2023 |
| Customer centricity and the impact of technology PK Kannan, X Gu Handbook on Customer Centricity, 300-316, 2019 | 1 | 2019 |
P.K. KannanProfessor of Marketing, University of MarylandVerified email at umd.edu
