The new year opens on an exciting assortment of trends with the potential of breathing new life into our industry.
The impact of digital acceleration brought on by the pandemic continues to be felt in both consumption habits and the creative process. This dynamic is changing the screen industry in a profound way, especially because of:
The growing influence of an audience that no longer hesitates to insist that important social issues be taken into consideration at every level of the production chain. If the industry wishes to retain the interest of this increasingly aware public, it must pay heed to this growing need for accountability.
Certain uses such as live streaming, which fosters the development of the creator economy, by intensifying interactions on both sides of the screen.
Where the screen was once seen as a barrier between content producers and consumers, it’s now become an influential social interaction space in its own right. Audiences and creative teams, and communities, as well as kaleidoscopic and kindred spirits intersect, inspire, and influence each other. There’s a place for everyone in the content creative process. Even artificial intelligence can have a role to play.
The paradigm seems to be shifting as a more communal approach to creative development gains ground. What if ownership of intellectual property became a more collective asset? This trend, facilitated by the blockchain and its many applications (including smart contracts and disintermediation), will be closely examined in the coming months.
Until then, we invite you to do a deep dive into Edition No. 11 of the CMF Trends Report. The eleven articles and three forward-looking scenarios in the report explore the possible structural issues and dynamics of a newly revised and revived screen industry. Not to mention the impact various technologies could have on both the offer of evermore immersive experiences and on the creative process itself. All of it Certified AI-free for your reading enjoyment!
Florence Girot Manager, Foresight and Innovation