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2023 Annual Trends Report

Inspirations for a collaborative future

Breaking frontiers in screen-based media

The new year opens on an exciting assortment of trends with the potential of breathing new life into our industry.

The impact of digital acceleration brought on by the pandemic continues to be felt in both consumption habits and the creative process. This dynamic is changing the screen industry in a profound way, especially because of:

The growing influence of an audience that no longer hesitates to insist that important social issues be taken into consideration at every level of the production chain. If the industry wishes to retain the interest of this increasingly aware public, it must pay heed to this growing need for accountability.

Certain uses such as live streaming, which fosters the development of the creator economy, by intensifying interactions on both sides of the screen.

Where the screen was once seen as a barrier between content producers and consumers, it’s now become an influential social interaction space in its own right. Audiences and creative teams, and communities, as well as kaleidoscopic and kindred spirits intersect, inspire, and influence each other. There’s a place for everyone in the content creative process. Even artificial intelligence can have a role to play.

The paradigm seems to be shifting as a more communal approach to creative development gains ground. What if ownership of intellectual property became a more collective asset? This trend, facilitated by the blockchain and its many applications (including smart contracts and disintermediation), will be closely examined in the coming months.

Until then, we invite you to do a deep dive into Edition No. 11 of the CMF Trends Report. The eleven articles and three forward-looking scenarios in the report explore the possible structural issues and dynamics of a newly revised and revived screen industry. Not to mention the impact various technologies could have on both the offer of evermore immersive experiences and on the creative process itself. All of it Certified AI-free for your reading enjoyment!

Florence Girot Manager, Foresight and Innovation

About the Canada Media Fund

The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit cmf-fmc.ca.

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The editorial team has made every effort to adopt an inclusive writing style, reflecting the terminology that the people and communities in question would like to see. The guidelines are based, in part, on the results of CMF’s ongoing consultations with members of the Indigenous, Black, and other racialized communities to identify their preferred terms and vocabulary. We sometimes use Indigenous to refer to First Nations, Métis, and Inuit people.

CREDITS

CMF ANALYTICS & STRATEGIC INSIGHTS - FORESIGHT AND INNOVATION

Vice President, Analytics & Strategic Insights Richard Koo

Manager, Foresight and Innovation Florence Girot

Lead, Special Projects Sabrina Dubé-Morneau

Manager, Industry Research Pierre Tanguay

Former Lead, Special Projects Geneviève Ménard

Content

Contributors Betty Ann Adam Galit Ariel Kathryn Armstrong Laura Beeston Catherine Boivin Catalina Briceño Stephanie Dubois Danya Elsayed Francis Gosselin Karie Liao Véronique Marino Catherine Mathys Philippe Pasquier

English Editor Laura Beeston

French Copy-editor Sylvie Saulnier

Translators Violaine Charest-Sigouin Simona Rabinovitch

Production

Producer/Researcher/Managing Editor La Société des demains

Advisory Committee Janelle Chalouhi Kat Cizek Charles Clément Ryan Cooper Phil Planta Hosni Zaouali

Visual

Illustrator Ka Young Lee

Web Development Phillip Malboeuf