A fast-growing YouTube rival popular with conservative influencers has a new strategy to expand its online audience: Paying hundreds of thousands of dollars to well-known media personalities it says work to “challenge the status quo.”
Democracy Dies in Darkness
Rumble, a YouTube rival popular with conservatives, will pay creators who ‘challenge the status quo’
The video site has exploded during the pandemic as a home for anti-vaccine misinformation and conservative complaints about Big Tech censorship
By Drew Harwell
August 12, 2021 at 7:00 a.m. EDT