How the Financial Times Is Using Podcasts to Build Its US Audience

Its newest series, Hot Money, is No. 3 on Apple Podcasts Business chart

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U.K. publisher the Financial Times released a weekly eight-part investigative podcast called Hot Money: Porn, Power and Profit in June in partnership with Pushkin Industries. The series delves into the porn industry’s hidden secrets and the money that fuels it and is part of the business publisher’s goal to grow U.S. audiences, and with it, subscriptions.

The germ of the idea for the show originated from a scoop in 2020 from the FT journalist Patricia Nilsson.

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