Introducing AI-generated Copy Suggestions to help you jumpstart your campaign

We know that 55% of marketers plan to use Generative AI to increase their efficiency so they can focus on higher-value work.* That's why we're developing AI-generated Copy Suggestions that use advanced OpenAI GPT models to leverage data from your LinkedIn Page and Campaign Manager settings, like objective, targeting criteria and audience, to suggest ad headlines and copy to help you jumpstart your campaigns.

It's no surprise that, according to our B2B Marketing Benchmark, 56% of you are keen to rely on generative AI to create more content in less time.* Helping you increase productivity by instantly creating relevant content, the solution offers up to five headlines and ad copy recommendations in Campaign Manager that you can edit to align to your brand’s voice. We are starting to test our new experience in English with a small group of customers in North America, and plan to increase the functionality, languages and availability in the coming months.* 

Infusing artificial intelligence into our Marketing Solutions isn’t new for us here at LinkedIn. We’ve long used it to help you reach the right audiences with the right messages at the right time, measure conversions with accuracy, and train our bidding models. It’s also a key aspect of how we aggregate signals, like intent, to help you connect with buyers. But our work doesn’t stop here, and we’re excited to continue investing in this area by rolling out new features in the coming months to help you increase efficiency, jumpstart your creative process and think bigger about your marketing strategies. 

Helping you focus on higher-value work with Generative AI

We know you’re stretched to do more with fewer resources while driving ROI for your company. AI Copy Suggestions can help jumpstart your creativity and reduce the time you spend on your day-to-day tasks so that you can continue to focus on what matters–continuing to produce memorable campaigns and building your brand. We’re excited about the possibilities ahead and are looking forward to continuing this journey with you! 

Methodology

LinkedIn commissioned Ipsos to survey 1,954 B2B CMOs, CFOs and senior-level B2B marketers at small, medium and large organizations across the globe (US, UK, Germany, France, India, Australia, Singapore and Brazil) to examine how they're faring amid uncertainty, what they're doing to drive growth at their companies and how their roles are evolving. The research was conducted online between March 24 and May 5 2023.