Emily Kramer

Oakland, California, United States

500+ connections

View mutual connections with Emily

Welcome back

Email or phone

Password

Forgot password?

or

New to LinkedIn? Join now

or

New to LinkedIn? Join now

Join to follow

Contributions

How can you convey your brand's values and personality through ad copy?

Do audience research before you do almost anything in marketing. And not just demographic research, but also qualitative research. Then, make sure your ad copy and landing pages explain what your product is, why it’s better than the alternative and reiterate who it’s for. Be clear when speaking to your audience over clever.

Emily Kramer contributed 4 months ago Upvote
How can you use SEM to reach younger audiences in media marketing?

You can make landing pages much faster by using a dynamic CMS with templates pages. Using a CMS like Webflow makes this super easy. Then you just need to fill in copy and images, without needing to duplicate pages or manage design changes across multiple pages. Then use gen AI as a starting place to create copy for each page, then you can edit to make the pages really resonate.

Emily Kramer contributed 4 months ago Upvote
You’re an SEM consultant. How do you build a strong network that will help you succeed?

Word of mouth is the most frequent way people find SEM agencies and contractors, so make sure your early customers love you. Then ask them for intros to a couple similar companies. The warm intro is almost always more effective.

Emily Kramer contributed 4 months ago Upvote
How can you select keywords for different industries?

Make sure you have tight feedback loops between what’s working (and not working) for paid search and organic search. You can even use SEM to test potentially keywords you want to rank for organically since you can get faster signal and results on paid typically, since it can take a while to rank organically.

Emily Kramer contributed 4 months ago Upvote
How can you prepare for a promotion in Search Engine Marketing (SEM)?

You cannot ignore AIs impact on advertising in general and especially SEM. Learn new tools to help you do research, analyze results, and write better copy. The tactics that worked last year aren’t enough to be at the forefront.

Emily Kramer contributed 4 months ago Upvote

Join now to see all contributions

Activity

I had such a great time at the Beloved Tech Brands conference yesterday — what an amazing lineup of talented marketers! I feel like I got a masters…

I had such a great time at the Beloved Tech Brands conference yesterday — what an amazing lineup of talented marketers! I feel like I got a masters…

Liked by Emily Kramer
If I could set this post to music, I would set it to "(I've Had) The Time of My Life," that famous track from the movie Dirty Dancing. I've been…

If I could set this post to music, I would set it to "(I've Had) The Time of My Life," that famous track from the movie Dirty Dancing. I've been…

Liked by Emily Kramer

View Emily’s full profile

See who you know in common
Get introduced
Contact Emily directly

Join to view full profile

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Emily Kramer in United States

144 others named Emily Kramer in United States are on LinkedIn

See others named Emily Kramer

Add new skills with these courses

See all courses

Emily Kramer

Oakland, California, United States

500+ connections

View mutual connections with Emily

Welcome back

Email or phone

Password

Forgot password?

or

New to LinkedIn? Join now

or

New to LinkedIn? Join now

Contributions

How can you convey your brand's values and personality through ad copy?

How can you use SEM to reach younger audiences in media marketing?

You’re an SEM consultant. How do you build a strong network that will help you succeed?

How can you select keywords for different industries?

How can you prepare for a promotion in Search Engine Marketing (SEM)?

Activity

I had such a great time at the Beloved Tech Brands conference yesterday — what an amazing lineup of talented marketers! I feel like I got a masters…

Liked by Emily Kramer

If I could set this post to music, I would set it to "(I've Had) The Time of My Life," that famous track from the movie Dirty Dancing. I've been…

Liked by Emily Kramer

View Emily’s full profile

Explore collaborative articles

Others named Emily Kramer in United States

Emily Kramer

emily kramer

Emily Kramer

Emily Kramer

Add new skills with these courses

Digital Marketing Tools: Create a Marketing Campaign from Start to Finish

Remarketing Foundations

Mobile Marketing Strategy

Emily Kramer

Oakland, California, United States 500+ connections

See your mutual connections View mutual connections with Emily Sign in Welcome back Email or phone Password Show Forgot password? Sign in or New to LinkedIn? Join now or New to LinkedIn? Join now

Contributions

How can you convey your brand's values and personality through ad copy?

How can you use SEM to reach younger audiences in media marketing?

You’re an SEM consultant. How do you build a strong network that will help you succeed?

How can you select keywords for different industries?

How can you prepare for a promotion in Search Engine Marketing (SEM)?

Activity

I had such a great time at the Beloved Tech Brands conference yesterday — what an amazing lineup of talented marketers! I feel like I got a masters…

Liked by Emily Kramer

If I could set this post to music, I would set it to "(I've Had) The Time of My Life," that famous track from the movie Dirty Dancing. I've been…

Liked by Emily Kramer

View Emily’s full profile

Explore collaborative articles

Others named Emily Kramer in United States

Emily Kramer

emily kramer

Emily Kramer

Emily Kramer

Add new skills with these courses

Digital Marketing Tools: Create a Marketing Campaign from Start to Finish

Remarketing Foundations

Mobile Marketing Strategy

Oakland, California, United States

500+ connections

View mutual connections with Emily

Welcome back

Email or phone

Password

Forgot password?

or

New to LinkedIn? Join now

or

New to LinkedIn? Join now