The Signal Annual Subscriber Survey 2022

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Hi! This is Venkat Ananth, co-founder and CEO of The Signal.

We'd like to kickstart our annual survey to understand what we're doing well and what we can do better. We're committed to continue to bring your sharp business insights and separate The Signal from the noise

This survey is entirely anonymous and for us to use internally only. Thank you for taking the time!

Separately, you can write to us at feedback@thesignal.co if you have thoughts, ideas, and occasional brickbats on our editions. We take our mailbag seriously!

Where do you read The Signal?
*

Substack App

On the website (daily.thesignal.co)

I click on your link on Twitter/LinkedIn/Instagram

Why do you read The Signal?

Kickass subject lines

Just enough info to get my day started

Excellent curation

The writing and the insights

The gifs (we hear you, alright!)

All of the above (we hope!)

How often do you read The Signal?

Every day

2-3 times a week

Not as often as I’d like to

I don’t read The Signal

What topics do you enjoy reading in The Signal?

Global business

Business closer to home

Technology

Economy

Policy

Elon Musk

Crypto

Streaming

All of the above

Required

How often do you read The Intersection?

The Intersection is our weekly edition with one originally reported story/analysis, and the best curated weekend reads from around the web.

I read it every week

I read it once in a while

I don’t read it

I don't know what it is

And what about The Playbook?

The Playbook is our weekly business of sport (and gaming) newsletter that drops every Friday at 4 pm.

I read it every week

I read it once in a while

I don't read it

I don't know what it is

What would you like us to write about more often?

Do you pay for news? If yes, which publications do you pay for?

The Ken

The Morning Context

The Captable

ET Prime

Mint

Nah, I love the PDFs

Other:

Required

Would you be open to a paid version of The Signal?

Take my money

Not sure (yet!), but can consider

No thank you, next

If you said “take my money”, how much would you be willing to pay? (Annual)

Less than Rs 500

Rs 500 to Rs 1,000

More than Rs 1,000

It’s priceless!

Other:

Clear selection

What could our podcast, The Signal Daily, do better?

Get more guests

Be longer

Be sharper

Explore newer topics (if any, please mention below)

Other:

How likely are you to recommend The Signal to your friends/colleagues/family?

Not likely at all

Extremely likely

We'd love to get to know you a little better!

What industry do you work in?

IT Services

Investment (VC, PE, Investment Banking)

Tech startup

Media and Publishing (News, Entertainment)

Law

Finance

Consulting

Marketing and PR

Government, public policy and corporate affairs

If any other, specify below

Other:

Clear selection

Which of these best describes your current career stage?

Early professional

Mid career

Senior career

CXOs (or associated levels – partner in a VC firm, for eg)

Self-Employed Professional

On a sabbatical

Retired

Student

Clear selection

Which of these generations do you belong to?

The 'Jeopardy!' era: born 1946 - 1964

The 'Doctor Who' era: born 1965 - 1976

The 'Small Wonder' era: born 1977 - 1986

The 'FRIENDS' era: born 1987 - 1995

The 'Euphoria' era: born after 1995

Clear selection

Where are you based?

Bangalore

Mumbai

Delhi/Gurgaon/Noida

Chennai

Hyderabad

Kolkata

Other:

Clear selection

Which gender do you identify with?

Male

Female

Non-binary

Prefer not to say

Clear selection

Submit

Clear form

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