Mobilegamer.biz is two: how it’s going

 

This website is now two years old. On average, it attracts over 35k visitors per month, and the newsletter goes out to 7,923 subscribers at the time of writing. (It should be over 8,000 by the end of the week.)

Our readers are very senior and very well-informed. Google still doesn’t really surface our stories properly, and yet search traffic has just overtaken LinkedIn as this site’s top referrer.

And actually, we don’t spend much time worrying about what those algorithms do. It’s the links pasted into Slack, email threads or group chats that matter the most to us; mobilegamer.biz is very deliberately built around exclusive content that senior mobile games industry folks read and share.

The numbers from the first two years of mobilegamer.biz. Remember, this is 100% organic growth. No paid marketing or SEO shenanigans.

There’s no advertorial, native advertising or other fluffy stuff posted just to keep advertisers sweet. We do not do sponsored guest posts, though we get asked to do them every day.

The reason for all of that is pretty simple: there’s no point in starting your own website and then publishing a load of stuff you don’t care about. Every post on this site is meant to tell you something new and interesting, quickly and concisely.

The site has come along nicely in the last two years, but it can go further. This could be the home of even bolder reporting, bigger interviews and smarter analysis. And if you want that as much as we do, there are some very simple ways to support our work.

Here’s how the newsletter is trending. We don’t engage with any of Substack’s community, recommendation or social features, so this is effectively organic growth.

Sponsor the homepage, newsletter, or any of the three regular columns: jobs digest, data digest and new games now.

Email me for more details, as open slots vary. Advertisers get their brand in front of the people that really matter in mobile.

Or, if you’re a reader just looking to support the work we do, it’s very easy to chip in £10 a month or £100 per year through Substack – there’s a £300 annual contribution option for the true hardcore.

Thank you for reading.

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