Misc
The Illusion of Choice in Consumer Brands
The Illusion of Choice in Consumer Brands
Explore the full-size version of the above graphic in all its glory.
If today’s infographic looks familiar, that’s because it originates from a well-circulated report that Oxfam International puts together to show consolidation in the mass consumer goods industry.
We are sharing it because we believe it is important for you to be aware of who is supplying the different brands and goods served on your dinner table.
Unlikely Links
The illusion of choice does not arise from the products we expect the companies to sell. We inherently know that PepsiCo sells plenty of beverages, including its flagship product. We know that Nestlé makes Kit Kat, Nesquick chocolate syrup, Nespresso coffee machines, and Nescafé instant coffee.
What is less obvious is that Nestlé makes Gerber baby food, Hot Pockets, DiGiorno pizzas, and Stouffer brand frozen foods. Nestlé even owns two competing brands of fancy, carbonated water: San Pellegrino and Perrier.
In fact, Nestlé has at least 29 brands with annual sales over $1 billion. The company literally has hundreds of different products in sectors ranging from pet food to soups and sauces. It’s the world’s largest food company by revenues, and it’s worth a whopping $240 billion in market capitalization.
They Might Be Giants
It’s not just Nestlé that is mind-boggling in size and scope.
Other companies such as Coca-Cola, Kellogg’s, Mondelēz, PepsiCo, General Mills, Danone, and Mars are also massive. They each own dozens of brands that dominate certain product categories.
Want to buy crackers? Pick up some Ritz, Triscuits, Wheat Thins, Air Crisps, or Premium brand crackers – but know they are all owned by Mondelēz (formerly Kraft Foods).
Buying a chocolate bar? There are seemingly hundreds to choose from, but its just the illusion of choice. They pretty much all come from Mars, Nestlé, or Mondelēz (which owns Cadbury).
There’s nothing wrong in buying from these brands, but remember that each dollar of your money is a vote. Vote for products and companies you believe in!
Note: the above graphic is about 1.5 years old, and it misses recent acquisitions or changes in brand ownership. For example, Power Bar is now owned by Post Holdings, another giant consumer foods conglomerate. That said, we believes the point of the graphic still comes across.
United States
Mapped: Countries Where Recreational Cannabis is Legal
In total, only nine countries have fully legalized recreational cannabis use.
Countries Where Recreational Cannabis is Legal
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
In 2024, Germany became the third European Union country to legalize cannabis for personal use, following Malta and Luxembourg.
Here, we map the countries where recreational cannabis use is allowed as of April 2024, based on data from Wikipedia.
Limited to Few Countries
In total, only nine countries have legalized recreational cannabis use nationwide. However, just a few of them have licensed sales.
Country | Effective date | Licensed sales since |
---|---|---|
🇺🇾 Uruguay | December 2013 | July 2017 |
🇬🇪 Georgia | 30 July 2018 | Never authorized |
🇿🇦 South Africa | 18 September 2018 | Never authorized |
🇨🇦 Canada | 17 October 2018 | 17 October 2018 |
🇲🇽 Mexico | 28 June 2021 | Never authorized |
🇲🇹 Malta | 14 December 2021 | Never authorized |
🇹🇭 Thailand | 9 June 2022 | 9 June 2022 |
🇱🇺 Luxembourg | 21 July 2023 | Never authorized |
🇩🇪 Germany | 1 April 2024 | Never authorized |
🇺🇸 U.S. | Varies by state | Varies by state |
🇦🇺 Australia | Varies by jurisdiction | Never authorized |
At the federal level, cannabis is still considered an illegal substance in the United States. That said, individual states do have the right to determine their laws around cannabis sales and usage. Currently, cannabis is allowed in 24 states, 3 territories, and the District of Columbia.
Interestingly, the oldest legal text concerning cannabis dates back to the 1600s—when the colony of Virginia required every farm to grow and produce hemp.
Since then, cannabis use was fairly widespread until the 1930s when the Marihuana Tax Act was enforced, prohibiting marijuana federally but still technically allowing for medical use.
Today, the U.S. cannabis market is a $30 billion business. By the end of the decade, that number is expected to be anywhere from $58 billion to as much as $72 billion.
Similar to the U.S., Australia does not allow the use at the national level, but cannabis can be used legally in the Australian Capital Territory, which includes the capital Canberra.
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