Shlomo Genchin’s Post

This Bucket Technique is a simple, modular approach to content creation that's not too dissimilar to my process.

It’s so easy in marketing to get bogged down by the flash and sizzle of the brands we market. But bringing it back to the customer-first and what they really want and really care about is so so so so much more impactful. Yes you need to grab attention to “stop the scroll” But what do you do with that attention once you have it? If your potential customer is saying “why should I care?” You’ve lost them. Exercises like these, that are so clear and refocus you back to the Why, are my favorite ways to ensure we keep doing the most important marketing tactic: knowing the customer.

What do sandcastles and great #copywriting have in common? 🤔 They're both made better by buckets 💁♂️ Whenever I get the chance to take my copywriting skills to the gym and flex my creative muscles for our clients at Leopard Co, I kindly steal Dan Nelken's Bucket Technique for my toolkit 🛠 ✅ Buckets break down busy briefs. ✅ Buckets go beyond benefits — the benefits of the benefit, the why behind the 'why buy?' ✅ Buckets drive you down lanes you probably wouldn't have bothered exploring — so you're probably landing on a headline nobody else has. Shlomo Genchin explains the technique brilliantly below, but you should also do a deep dive into Dan's book — and my personal bible — 'A Self-Help Guide For Copywriters'. #marketing #creative #writing #strategy

Great structure by Dan Nelken for helping the creative thinking process, thanks to Shlomo Genchin for sharing! I use a similar 'bucket' approach for developing content pillars - from there creating original and interesting headlines/copy definitely becomes easier! #contentbuckets #digitalmarketing #becreative #copywriting

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