Dive Brief:

• Stitch Fix announced Tuesday a partnership with Spotify to launch Style Tune Ups, which offers personalized outfit recommendations based on the findings from its 2024 Style Forecast report, along with curated playlists from Spotify.

• Upon answering questions on Spotify about personal style, the interactive experience will reveal what trend from the style forecast best embodies the customer. Spotify then curates a personalized playlist with the shopper’s style and music preferences. Clients can share their results with a Stitch Fix stylist ahead of their next box, according to a company press release.

• The company is also debuting Tune Up Styling Sessions starting Feb. 1 where customers can book a virtual appointment to create looks to wear to live concert events.

Dive Insight:

Stitch Fix is finding new ways to integrate personalization into its platform in order to attract customers.

Data from Stitch Fix trend report shows that more than half of its clients are likely to "dress the part" when attending their favorite artist's concert, according to the company.

"Stitch Fix mined billions of data points from over 100 million Fixes to create the 2024 Style Forecast, our annual trend report, and found that music will play a monumental role in clients' styles this year, with nearly four in five of our clients taking outfit inspiration from their favorite artist, Taylor Swift," Jenny Herr, Stitch Fix Head of Trend, said in a statement. "Thanks to these and other music-related insights, it was an intuitive next step to team up with Spotify — a brand also known for its expertise in data and personalized recommendations.” 

The launch of the new feature comes as Stitch Fix faces changes, including C-suite shakeups and layoffs. Last week, Stitch Fix announced it cut 10 “styling leader” positions, and said it would get rid of full-time styling positions as of March 31. This followed job cuts last year: The retailer in October 2023 announced the closure of a Dallas distribution center, impacting 558 jobs. Earlier that same year, the company also decided to shutter a Pennsylvania warehouse, resulting in 393 people losing their jobs.

In its most recent earnings report, Stitch Fix’s Q1 net revenues fell 17.8% year over year to $364.8 million.

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