Welcome to the Health and Motivation (HAM) Lab at Dominican University of California. In the HAM Lab, our research focuses on applying social psychological theorizing on persuasion and motivation to health-related issues. We examine things like the way emotional and motivational states affect people's reactions to persuasive health messages, as well as why people engage in seemingly irrational unhealthy behaviors.

Cruise around our site to get a better idea of what, exactly, we're up to. Don't hesitate to contact the Director of the HAM Lab, Dr. Ben Rosenberg, or follow us on Twitter!