With Prime Day 2022 behind us, Amazon has declared the midsummer sales event “the biggest in Amazon history.”
As has become customary for the retailer, Amazon did not release overall sales numbers. It did note that customers spent over $3 billion on 100 million small-business items. And it touted $1.7 billion in savings on the 300 million items purchased worldwide.
Third-party analysis from Adobe estimated day one overall sales of more than $6 billion and day two sales of $5.9 billion. That works out to an 8.5% improvement on Prime Day 2021, which took in an estimated $11 billion.
In the U.S., consumer electronics, household essentials, and home items were the biggest-selling categories. Among the top items were the Apple Watch Series 7; Crest Teeth Whitening and Oral-B electric toothbrushes; Levi’s apparel and accessories; Shark vacuums, air purifiers, and steam mops; Beats by Dre headphones and earbuds; and Lego sets.
Amazon’s own devices, including Fire TV, Echo and Blink devices, were the overall top sellers, having gone on sale July 12.
Adobe’s data showed toys getting some of the biggest discounts, with a 15% average discount. Apparel items were 12% cheaper than usual, and electronics saw a 6% overall discount. (TVs were, on average, just 3% cheaper than normal.)
Consumers, though, were eager to seek out bargains as inflation continues to soar in the U.S. And the looming back-to-school season was an added incentive for shoppers to look for deals.
“With ‘back to school’ around the corner and promotional discounts being quite favorable for consumers; we saw accelerated growth momentum for days that have historically produced significant spending,” said Pat Brown, vice president, Adobe. “It’s apparent that consumers are incredibly price conscious, and it will be important for retailers to leverage price effectively, in order to unlock new growth potential online.”
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