Finding Your Idea Hook
With Stefan Mumaw
Liked by 222 users
Duration: 28m
Skill level: General
Released: 11/19/2020
Course details
Creatives are asked to invent all kinds of things: ideas for ads, campaigns, logos, brochures, videos, social content, emails—you name it, and someone came up with it. Sometimes, generating ideas can be difficult because you're missing a hook, something authentic and unique to solve. A great hook answers the question, “What is this a story about?” But knowing how to create a solid hook can be challenging. In this course, join instructor Stefan Mumaw as he explains exactly what a hook is, what types there are, the characteristics of good hooks, and strategies for developing effective ones. Stefan shares a simple synthesis exercise that can help you generate unique hooks of your own. Plus, he leads a fun group ideation session to help tie the whole process together.
Skills you’ll gain
Meet the instructor
Learner reviews
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Gwendolyn Smith
Gwendolyn Smith
Accunting Assistant at AT&T
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Ernesto Magalhães
Ernesto Magalhães
Gestão e Supervisão de Manutenção e construção de Redes aéreas e subterrâneas de Fibras , Gestão de obras de construção de galerias , construções de…
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Emily VanderMey
Emily VanderMey
Project Manager & Senior Graphic Designer
Contents
What’s included
- Learn on the go Access on tablet and phone