The nine-word tweet was sent Thursday afternoon from an account using the name and logo of the pharmaceutical giant Eli Lilly and Co., and it immediately attracted a giant response: “We are excited to announce insulin is free now.”
Democracy Dies in Darkness
A fake tweet sparked panic at Eli Lilly and may have cost Twitter millions
The pharmaceutical giant halted ad spending after fake blue-check accounts went viral. For $8, Twitter is ‘losing out on millions of dollars in ad revenue,’ a former Eli Lilly official said.
By Drew Harwell
November 14, 2022 at 6:00 a.m. EST