Do you see yourself as an entrepreneur or a creator?

This is an important question to answer.

It’s tempting to lie to yourself. However, being truthful about your motivations is essential.

While there is obvious overlap between entrepreneurs and creators there are key core differences which drive behaviour in diverging directions. 

Entrepreneurs start businesses.

• Their goal is profit.

• Their focus is solving problems.

• They are driven by market demands and customer needs.

Entrepreneurs are constantly looking to improve efficiency, effectiveness and productivity. The essential skills are sales and marketing. 

Creators develop a craft.

Their goal is:

• Creativity

• Self-expression,

• Building an audience around their work.

Business, monetisation and profit are secondary.

Their primary focus is the act of creation itself. It’s driven by passion and artistic self-expression.

In the extreme form, creators feel uncomfortable thinking about monetisation.

They just want to create and share things with the world. 

Pretending to be in it for the craft, when you’re really in it for the money will lead you to fail at both and vice versa.