DCX Stat: 71% of consumers expect personalized interactions from businesses, and 76% get frustrated when those interactions don’t happen.

Takeaway: In today’s world, personalization isn’t a luxury—it’s table stakes. Most customers see generic, one-size-fits-all service as a missed opportunity, and are noticeably less patient when brands don’t take the effort to tailor interactions.

Source: McKinsey & Company (“Unlocking the next frontier of personalized marketing”)

mckinsey.com/capabiliti…