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Seth Godin just turned 65.

To celebrate he wrote 65 notes to himself.

They’re worth the read so here they are.

  1. Generous beats selfish.

  2. Showing up daily is underrated.

  3. Small is not a stepping stone to big—it’s a legitimate destination.

  4. Don’t wait to be picked.

  5. Projects are the new resumes.

  6. Your work is too important to be average.

  7. Habits beat heroics.

  8. Learn to see.

  9. Solve interesting problems.

  10. Write daily.

  11. Ignore the algorithm.

  12. If it scares you, it might be a good idea.

  13. People remember how you made them feel.

  14. Brand = promises kept.

  15. The future is a choice.

  16. Mistakes are the tuition you pay for doing something remarkable.

  17. Trust is earned in drops and lost in buckets.

  18. “This might not work” is not a reason to hold back.

  19. Choose your customers, choose your future.

  20. Don’t be the “low-price” option.

  21. No one knows what they’re doing. Some of us are just better at pretending.

  22. Make more decisions.

  23. “Perfect” is a trap.

  24. Shipping beats dreaming.

  25. Meetings should be expensive.

  26. If you can’t explain it simply, you don’t understand it well enough.

  27. Attention is a privilege, not a right.

  28. Strategy is not the same as hustle.

  29. Don’t race to the bottom.

  30. Quality is doing it right when no one is looking.

  31. Your career is the sum of your projects, not your job titles.

  32. Real skills take time.

  33. Your job is to make change happen.

  34. Be the kind of person you’d want to work with.

  35. Say “no” more often.

  36. Seek meaning, not approval.

  37. Action creates clarity.

  38. Be curious before being critical.

  39. Consistency builds trust.

  40. Build your own platform.

  41. Don’t waste time on trolls.

  42. Learn something new every day.

  43. Create things you’d miss if they disappeared.

  44. Energy is contagious.

  45. Make something worth talking about.

  46. Attention is earned, not bought.

  47. Burnout comes from not being seen.

  48. If it’s not a “hell yes,” it’s a “no.”

  49. “Busy” is not a badge of honor.

  50. The best way to complain is to make things better.

  51. Play long-term games with long-term people.

  52. Don’t try to please everyone.

  53. Empathy is a competitive advantage.

  54. The best time to start was yesterday. The second best time is now.

  55. Take responsibility, not credit.

  56. Learn to be misunderstood.

  57. Keep your promises.

  58. If you don’t have time to do it right, when will you have time to do it over?

  59. Serve your smallest viable audience.

  60. Give people the dignity of their own path.

  61. Generosity scales.

  62. Change is not a threat, it’s an opportunity.

  63. Hope is a skill.

  64. Your legacy is being built every day.

  65. Thank you for reading.

Aug 3
at
11:38 PM

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