As I’m falling in love with TRR, this article was very timely.

Resale was supposed to be the antidote to fast fashion. But with curated feeds, overnight shipping, and “vintage hauls,” it’s starting to look like the same story with better PR.

When I lived in London and NYC, the beauty of vintage was in the slowness. The browsing, the touching, the wondering. The thrill of the hunt and finding that perfect unique piece.

Now resale is a swipe, a scroll, a saved search.

Im falling in love The RealReal. And maybe that’s the problem.

This piece nailed something I’ve been wrestling with: frictionless resale is more sustainable in theory but when it feels like endless abundance, are we still consuming mindfully?

Maybe we need more friction. Not just in shopping, but in life. The pause before the purchase. The silence before the insight. The time it takes to want something deeply.