Sometimes resistance looks like marching in the streets. Sometimes it looks like picking up the phone. And sometimes… it looks like the quiet choice not to spend.

This week, millions of us are choosing to withhold our dollars from companies funding harmful policies and practices. We’re choosing to show up for each other instead by supporting small businesses, immigrant-owned shops, Black-owned stores, and our local communities.

Every purchase is a vote. Every dollar is a message. Every refusal is resistance.

If they won’t listen to our voices, they’ll hear our wallets.

We’re intentional. And we’re united.

Join us. #WeAintBuyingIt