Athia | Substack

Athia

Former Nike VP EMEA: What game are you actually playing? PLAY YOUR GAME WITHIN THE GAME. Author · Keynote speaker. World Cups, Olympics, F1. New Book: June 2026. Previous Book: Get the M.E.M.O.: Amazon, B&N, Waterstones. athia.me

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts