The Safety Tax (@thesafetytax): "Two weeks ago, I wrote about how B2B marketers are forced to trade authority for internal alignment. https://trustlab.substack.com/p/the-safety-tax-why-cmos-are-forced Since then, three senior marketers messaged me privately with the same theme: “I’m responsible for differenti…"

The app for independent voices

The Safety Tax from The Narrative Office

Two weeks ago, I wrote about how B2B marketers are forced to trade authority for internal alignment. trustlab.substack.com/p…

Since then, three senior marketers messaged me privately with the same theme:

“I’m responsible for differentiation, but I don’t control the narrative.”

We want to think it’s about politics or a lack of respect. But really? It’s structural.

So I’m teaching a 30-minute Lightning Lesson on Maven on how to diagnose narrative drift and install guardrails before it compounds.

maven.com

Reclaiming Marketing Authority in B2B

If you’re responsible for differentiation and find yourself rebuilding the narrative more than refining it, this session will show you how to change that. You’ll leave with tools to be treated like a strategic partner, not an order taker.

Feb 21

4:52 PM

The app for independent voices

Log in or sign up