McKinsey & Co. reported that Black consumers are willing to SHIFT $260B to companies that better provide what we need. What we need RIGHT NOW — equitable practices.

Through surveys, they found that Black consumers will “even pay up to 1.2 times more on average for offerings that are better suited to their needs and preferences. This could unlock another estimated $25 billion to $40 billion in net new spending.”

So let’s go ahead and shift that money to companies that continue to stand in their commitments, FOR THE EQUITY 💵

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