I got on LinkedIn to learn out loud.

To share what over 15 years in operations taught me about people, technology, and where all this is heading, and to learn from the people doing the same.

This week I turned that curiosity on my own account and pulled the analytics on my best posts from the last few months. What I found reframed how I think about this whole platform.

Start with the headline number: one post hit 946 impressions, 626 people reached. On paper, a win.

Then I looked at who those 626 people were.

Top location, Perth, Australia. Top company, a global mining giant I've never worked with. Almost none of them were my own followers or connections.

That post earned zero new followers. One profile view. And the only comment was my own.

Then I checked another post, and another. Same pattern every time. Same far-off audience. Same silence.

Here's what I think is happening, and it's changed over just the last few months.

The platform has quietly stopped distributing posts to the people who follow you. It distributes by interest instead, shipping your words to strangers who match a topic, most of whom scroll past and never commit. The follow button used to mean "show me what this person says." Now it means very little.

And it cuts both ways. If my posts aren't reaching the people who've supported me for years, then theirs aren't reaching me either. The connections we built are still there. The line between us just went quiet.

I'm not bitter about it. I'm glad the work travels, and meeting new people in this field is part of the magic. But I think it's worth saying out loud, because most of us haven't actually looked at our own numbers.

We assume the right people are listening.

Mine told a different story.

Have you pulled yours?