Paddy Gilmore | Studio Gilmore

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I’m a humour consultant: I help brands become more profitable by advising them on how, when and where to use humour in their comms. I've used my HumourScope® methodology with numerous global brands including Epson, WPP and Harley-Davidson.

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Brands & Humour

By Paddy Gilmore | Studio Gilmore

Every week I look at how brands can use humour to be more likeable, memorable and — above all else — profitable.