Chaenara O'Brien | Substack

Chaenara O'Brien

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Intrigued by the BS that plagues B2B (and here to debunk it). I study why audiences trust what they trust. Subscribe for weekly insights on digital behavior patterns, trending research and modern B2B practices.

The 100

By Chaenara O'Brien

The 100 is a weekly perspective for any executive, in any industry, who wants to understand how B2B buyers actually make decisions, not how we wish they would.

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