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Steve Caplan
@controlaltpersuade
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From organizing frigid Iowa caucuses to big city mayoral politics and as a partner at a leading DC political ad shop, Steve has seen the machinery of campaigns up close. He is now an instructor at USC’s Annenberg School where he teaches advertising.
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Ctrl+Alt+Persuade
By Steve Caplan
Ctrl+Alt+Persuade is the premier resource for anyone seeking to understand and navigate the complex, ever-evolving world of political advertising and marketing.
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