Dan Ariely

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I am a social scientist and do research in behavioral economics and try to describe it in plain language. These findings have enriched my life, and my hope is that they will do the same for you.

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Dan Ariely Looks at Life

By Dan Ariely

There are many lenses through which to view life, mine is through the lens of social science. Here I will look at serious and less serious aspects of our daily life through my perspective as a social scientist.